Digital Marketing Manager - B2B Agency

Marketing Direction•Saint Petersburg, FL

2d•Hybrid

About The Position

Execute paid advertising campaigns, build marketing automations, and own analytics reporting for an established B2B marketing agency (since 2009) serving professional services firms. Manage campaigns across Google Ads, Meta, LinkedIn, HubSpot, and GoHighLevel for multiple concurrent clients with meaningful advertising budgets. This is a hands-on execution leadership role — you build the campaigns, configure the platforms, and deliver the results. This is a remote-first position based in the Greater Tampa Bay area. You'll work from your home office with occasional in-person collaboration such as quarterly team meetings or client visits. Florida-based candidates preferred; open to candidates in other US states. This Role Is Perfect For Someone Who: Gets energized by building campaigns that drive measurable results across multiple platforms Has deep, hands-on expertise in marketing automation AND paid advertising (not just one) Thrives in a fast-paced agency environment managing multiple concurrent clients Wants ownership of outcomes — the platforms, the campaigns, the results are yours Executes reliably on strategic direction provided by others and communicates proactively This Role Is NOT a Fit If: You prefer strategy and planning over hands-on platform execution You want to manage people rather than manage campaigns You're looking for a narrow specialist role (paid ads only, or automation only) You need extensive oversight and direction to stay on track You see this role as a stepping stone to a strategy position What We Offer Ownership, not task work — you own digital marketing execution across the agency, not a narrow slice of someone else's campaigns Variety with structure — multiple clients, platforms, and campaign types with clear processes and strategic direction from experienced strategists Professional team support — Chief Strategists provide campaign direction and specifications; you execute with autonomy Direct impact — in a smaller agency, your work is visible and directly tied to client results Join at an inflection point — we're investing in operational infrastructure and expanding capabilities; the systems you build will be foundational

Requirements

5+ years hands-on digital marketing experience — recent, active platform work (not legacy knowledge)
Marketing automation proficiency — hands-on experience building workflows, sequences, and automations across at least 2-3 major platforms (HubSpot, Salesforce, GoHighLevel, Zoho, Mailchimp, etc.)
Paid advertising proficiency — demonstrated hands-on experience across Google Ads, Meta, and LinkedIn managing meaningful budgets independently
Analytics skills — experience building dashboards (Looker Studio, Power BI, or similar), proficiency with GA4 and Google Tag Manager
Technical aptitude — comfortable learning new platforms quickly, experience with integrations (Make, Zapier, or similar), proficiency with Excel
Self-directed work style — takes strategic specs and executes without hand-holding; meets deadlines consistently; communicates proactively
Bachelor's degree in business administration, marketing, or related field

Nice To Haves

Agency or multi-client experience
GoHighLevel experience specifically
Agency project management platforms (Workamajig, Wrike, or similar)
PPC optimization platforms (Optmyzr, Opteo, or similar)
B2B professional services marketing background
LinkedIn Sales Navigator experience
Google Ads and/or HubSpot certifications
Familiarity with AI tools (Claude, ChatGPT, Gemini) for productivity

Responsibilities

Marketing Automation & CRM
Build and maintain workflows, sequences, and automations per strategic specifications
Configure CRM systems, lead scoring, and pipeline automation
Execute email campaigns, nurture sequences, and triggered communications
Integrate platforms and troubleshoot data flow issues
Support both client program delivery and internal demand generation
Platforms: GoHighLevel (primary), HubSpot, Salesforce, Zoho, Mailchimp, Constant Contact
Paid Advertising Execution
Build, launch, and optimize campaigns across Google Ads, Meta, and LinkedIn
Manage budgets ranging from small test campaigns to significant multi-channel programs
Execute A/B testing, audience optimization, and bid strategy adjustments
Deliver regular performance reporting with actionable insights
Troubleshoot tracking issues and ensure accurate attribution
Platforms: Google Ads, Meta Ads Manager, LinkedIn Campaign Manager
Analytics & Reporting
Build dashboards and reporting systems per strategic specifications
Implement tracking via Google Tag Manager
Execute regular reporting cadences (weekly, monthly, quarterly)
Translate data into clear, actionable client-ready reports
Platforms: Google Analytics (GA4), Google Tag Manager, Looker Studio, SEMrush, ahrefs, Power BI
Platform Operations
Own day-to-day operations of our marketing automation platform (GoHighLevel)
Provide technical ownership of project management platform (currently Monday.com, with a planned transition to a new agency PM system after onboarding)
Enable account managers and strategists to self-serve on project status and reporting
Troubleshoot platform issues and coordinate with vendors
Document processes and train team members on platform usage