Digital Marketing Manager

VFI Corporate Finance•Salt Lake City, UT

10h

About The Position

VFI is seeking an experienced B2B Marketing Manager to lead and execute core growth marketing and sales enablement initiatives across VFI Corporate Finance and its subsidiary, Americas Capital Finance. This role will own social media strategy and execution (primarily LinkedIn), direct email campaigns, sales enablement content, and the day-to-day management of SEO and paid digital programs in partnership with external agencies. This is a highly cross-functional role working with Sales Leaders, HR, operations, outside agencies and others. The ideal candidate is both strategic and hands-on, comfortable managing vendors, building campaigns, supporting sales teams, and driving consistent market visibility in the private, corporate financial services environment.

Requirements

5–10 years of B2B marketing experience, preferably in Financial services, Professional services, or Technology
Proven experience with LinkedIn content strategy and execution
Proven experience with B2B email campaigns and marketing automation
Proven experience with Sales enablement content development
Proven experience with SEO program management
Proven experience with Paid search and retargeting programs
Hands-on experience with Salesforce and Pardot (or similar platforms)
Hands-on experience with Canva or comparable design tools
Hands-on experience with Google Ads and analytics dashboards

Responsibilities

Own and execute the LinkedIn content strategy for VFI and Americas Capital Finance
Manage content calendars, posting cadence, and performance tracking
Adapt brand voice across audience segments
Coordinate with design resources (Canva templates, brand libraries) to maintain visual consistency. Experience working in Canva is a plus.
Monitor engagement trends and continuously optimize content strategy
Manage and execute outbound and nurture email programs across Pardot / Salesforce Marketing Cloud, including re-warm campaigns, nurture, awareness, and automation sequences.
Build and manage outbound warm-up sequences
Build and manage ongoing awareness / thought leadership campaigns
Build and manage campaign targeting, segmentation, scheduling, and reporting
Serve as primary marketing liaison to internal Salesforce managers
Serve as primary marketing liaison to Salesforce / Pardot (external contacts)
Serve as primary marketing liaison to internal sales leadership
Own development and maintenance of corporate overview decks
Own development and maintenance of sales presentations and proposal templates
Own development and maintenance of one-pagers, product sheets, and capital markets materials
Own development and maintenance of Salesforce automated proposal and deal communications
Partner closely with sales leadership to support prospecting and deal workflows
Partner closely with sales leadership to refresh messaging and positioning
Partner closely with sales leadership to ensure materials align with evolving strategy and offerings
Act as internal owner for SEO and paid media programs in partnership with an agency.
Oversee monthly keyword strategy, content development, and backlink programs
Review and manage approvals for onsite optimizations
Review and manage approvals for blog content
Review and manage approvals for AI and technical SEO enhancements
Track performance against targeted keyword goals
Manage Google PPC budgets and targeting strategy
Manage Retargeting and display campaigns
Oversee monthly budget pacing
Review monthly reporting and performance metrics
Recommend optimizations and scaling opportunities
Consolidate and interpret performance across social, email campaigns, SEO, and paid digital
Produce monthly executive-ready summaries highlighting campaign performance, pipeline influence, engagement trends, and strategic recommendations
Serve as primary marketing point of contact for external agencies (SEO, PPC, web, automation)
Serve as primary marketing point of contact for sales leadership
Serve as primary marketing point of contact for operations and leadership team
Coordinate timelines, approvals, and deliverables
Ensure brand consistency across VFI and Americas Capital Finance