Digital Marketing Manager
About The Position
Virgin Hotels Collection is built on momentum. The Digital Marketing Manager ensures our digital strategy moves with equal intention and pace. This role sits at the intersection of commercial strategy and digital activation by anticipating where the business is headed and aligning digital investment accordingly. Operating above property but deeply embedded in each hotel’s commercial rhythm, this role serves as a strategic digital partner to property leadership. While the core focus is direct rooms growth, the role supports the business holistically, including F&B, meetings and events, loyalty initiatives and new customer acquisition by applying the right marketing lever to the right commercial objective. Working closely with the Senior Director, Digital Marketing & CRM, the Digital Marketing Manager balances near-term demand with long-term channel strength, customer value and profitability. As the role evolves, scope may expand to include select Virgin Limited Edition properties in region. This is an individual contributor role for someone who sees around corners, prioritizes with discipline and executes with conviction.
Requirements
- Current, legal and unrestricted ability to work in the United States
- 5+ years of digital marketing experience with a strong performance and growth foundation is required
Nice To Haves
- Experience guiding agency-led paid search, paid social and metasearch strategy is preferred
- Advanced understanding of ROAS, attribution, channel mix and full-funnel optimization is preferred
- Experience partnering closely with Commercial or Revenue teams is preferred
- Hospitality,travel or multi-unit experience is preferred
Responsibilities
- Embed within hotel commercial cadence and revenue planning conversations
- Translate booking pace, need periods and demand signals into proactive digital priorities
- Align digital strategy to core KPIs, including occupancy, ADR, channel mix, direct contribution and ROAS
- Match the right marketing lever to the right business need, from immediate demand to long-term growth
- Partner with EMEA peers to develop repeatable dashboards, reporting standards and scalable digital frameworks
- Elevate digital and data fluency across on-property teams, ensuring insights drive smarter commercial decisions
- Champion performance marketing strategy in partnership with agency teams
- Guide channel prioritization and investment recommendations grounded in return expectations
- Drive structured testing roadmaps across media, messaging and landing experience
- Align digital initiatives with growth-driver cadence across rooms and ancillary revenue streams
- Ensure performance supports profitability and sustainable growth
- Advocate for direct booking growth and optimized channel mix
- Monitor digital visibility and competitive positioning
- Support initiatives that strengthen customer ownership and lifetime value
- Protect the holistic customer experience across all digital touchpoints
- Serve as strategic lead for Americas agency partners
- Set clear performance expectations and foster accountability
- Translate performance outputs into focused, commercially relevant direction
- Align closely with Revenue, Brand, Creative and CRM teams to ensure cohesive execution
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Education Level
No Education Listed
