Digital Marketing Manager
About The Position
The Digital Marketing Manager will report to the Digital Marketing Director and serve as a member of the NACS Marketing team. The Digital Marketing Manager is responsible for digital marketing efforts across paid social, search, display, and retargeting channels. This role builds, manages, and optimizes full-funnel campaigns supporting membership, events, products and services, and brand initiatives, with ownership of day-to-day media execution, budgets, targeting, tracking, creative inputs, and performance reporting. The Digital Marketing Manager partners closely with the marketing team to activate campaign strategy and leverages testing and performance insights to improve efficiency, scalability, and results. The role is based on-site at NACS headquarters in Alexandria, VA.
Requirements
- At least 4 years of hands-on experience in digital performance marketing, with a focus on paid social, paid search, programmatic/display, and retargeting.
- Proven expertise in full-funnel campaign management, including strategy, activation, trafficking, optimization, and reporting.
- Demonstrable success in A/B testing, conversion optimization, and data-driven decision making.
- Excellent communication, presentation, and stakeholder management skills.
- Experience managing agency/client/vendor relationships and cross-functional teams.
- Advanced proficiency with media buying and analytics tools (e.g., LinkedIn, Google Ads, Meta, Power BI, Google Tag Manager, GA4, etc.).
- Experience with automation tools (preferably HubSpot).
- Bachelor’s degree or equivalent in marketing, business, analytics, or a related field.
- Familiarity with AI-powered marketing tools (e.g., Copilot/ChatGPT/Gemini, HubSpot AI, and similar tools) and the ability to apply them to improve campaign execution, targeting, and reporting.
Nice To Haves
- Entry level design skills in Adobe Suite or/and Canva is preferable.
Responsibilities
- Own all paid digital campaigns including, but not limited to LinkedIn, Meta, Google Ads, programmatic/display, and retargeting.
- Build, launch, and optimize campaigns for membership, events, products/services, and brand initiatives.
- Manage budgets, pacing, creative rotation, targeting, and reporting.
- Maintain performance benchmarks and continuously test creative, messaging, and audience segments.
- Create and manage UTMs, tracking infrastructure, and ensure data flows into reporting platforms.
- Serve as the data owner for campaign performance, web analytics, attribution, and engagement metrics.
- Manage dashboards and weekly/monthly reports that visualize campaign performance, ROI, and recommended actions.
- Analyze traffic, conversion rates, channel performance, and lead quality.
- Partner with email team to connect media performance with downstream outcomes (registrations, renewals, purchases).
- Maintain a centralized performance repository — benchmarks, trend lines, and learnings across campaigns.
- Build and maintain a digital campaign playbook: timelines, QA checklists, documentation, workflows.
- Implement repeatable testing frameworks (A/B tests, multi-variant tests, creative tests, landing page optimization).
- Stay up to date on new ad tools, platforms, and AI capabilities — especially those that can speed execution or improve ROAS.
- Recommend and test emerging tactics that align with organizational goals.
Benefits
- Comprehensive Benefits Package
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What This Job Offers
Job Type
Full-time
Career Level
Manager
