Digital Marketing Manager

About the position

USA Clinics Group is seeking a Digital Marketing Manager to join our team. This role is pivotal in setting up, implementing, and managing the overall digital marketing strategy for our rapidly growing network of outpatient clinics. As a Digital Marketing Manager, you will be responsible for developing and optimizing online advertising strategies, analyzing data to inform marketing decisions, and collaborating with graphic designers and web developers to enhance our online presence. This position offers a dynamic work environment and the opportunity to make a significant impact on our business goals and patient care.

Responsibilities

• Developing, implementing, testing, and optimizing online advertising strategies and campaigns through Google Ads, Facebook/Instagram Ads and other mediums.
• Using Google Analytics and other analytics platforms to analyze data, set strategic key performance indicators (KPIs).
• Working closely with graphic designers and web developers to improve existing website UX/UI and manage the development of new web properties within the main site structure.
• Define and evaluate the success of digital marketing initiatives to drive conversion, traffic and appointments (Email, Social Media, PPC, SEM, SEO and other digital channels).
• Develop clear and concise results analysis reporting templates that demonstrate an understanding of digital marketing performance.
• Generate website traffic analytics dashboards and effectively present analyses to Director and CEO.
• Support the design and implementation of marketing automation based on data-driven customer behavior flags/triggers.

Requirements

• In depth knowledge of PPC
• Developing and implementing digital marketing strategies
• In depth knowledge of different digital marketing channels
• Good knowledge and experience with online marketing tools and best practices
• Strong knowledge of web design procedures
• Strong understanding of Google analytics
• Strong understanding of Facebook Business Manager
• Experience building dashboards and data visualization tools
• Some graphics and HTML skills
• Ability to handle multiple projects simultaneously.

Nice-to-haves

• Previous experience in marketing or other related fields
• Experience in a managerial role
• Strong project management skills
• Strong leadership qualities
• Deadline and detail-oriented

Benefits

• Health
• Dental
• Vision
• 401k
• PTO