Horizon Hobbyposted almost 8 years ago
Full-time
Champaign, IL
Wholesale Trade Agents and Brokers
Digital Marketing Manager
Champaign, Illinois - USD Full Time Posted: Wednesday, 28 June 2017
The Digital Marketing Manager is responsible for planning marketing campaigns and for executing day-to-day online marketing and traffic generating programs. This role works closely with cross-functional teams to plan and execute marketing programs to meet sales and profitability objectives. The individual uses analytics tools to optimize campaign performance.
Responsibilities:
. Develop holistic calendar of marketing campaigns and programs to achieve traffic, sales, and brand-building objectives.
. Partner with Brand, Creative, and Merchandising teams to build effective marketing programs in alignment with global strategies. Coordinate and proof consumer facing materials to ensure accuracy.
. Hands-on management of day-to-day online marketing. Work with team members and third party vendors to identify and troubleshoot problems and enhancement opportunities.
. Provide detailed program analysis and reporting. Draw actionable insights from analysis to optimize site features, site revenue, customer satisfaction and program success.
. Direct the customer segmentation, design, messaging, and testing strategies for Email Marketing.
. Diligently monitor consumers, competitors, and market trends to identify threats and opportunities.
. Continually research and seek out more effective processes to improve programs and drive new initiatives successfully through to conclusion.
Email and Database Marketing
. Develop and manage email calendar encompassing online and retail stores.
. Develop and implement email marketing tools, processes, and measurement practices. Establish and launch third-party partnerships as appropriate.
. Oversee the creation and execution of email campaigns that follow brand guidelines and meet sales objectives.
. Develop segmentation plans to maximize ROI and engagement while minimizing opt-outs. Make recommendations on how best to invest in each segment.
Qualifications:
. Bachelor's Degree or equivalent experience in business, Internet technologies or online marketing which provides the required knowledge, skills and abilities. eCommerce experience is highly preferred.
. 2-3 years of experience with Internet marketing.
. Strong understanding of online marketing and site merchandising strategy and best practices.
. High attention to detail related to consumer facing marketing materials (product details, pricing, compliance, etc).
. Strong analytical, critical thinking and project management skills. Understanding of analytical and reporting tools.
. Ability to work cross-functionally and multi-task.
. Good verbal, written and interpersonal communication skills.
. Ability to work under pressure and adapt to a quickly changing environment.
Posted by StartWire
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Location Champaign, Illinois, United States of America
Industry IT
Rate USD
Company Horizon Hobby Inc
Contact Horizon Hobby Inc
Reference JS2124_62BEE3E9CC2A1B6862660894D7A429EC_228_I/233644544
Posted Date 6/28/2017 3:10:47 PM
Permalink http://www.jobshark.com/FMADJ
------------
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Champaign, Illinois - USD Full Time Posted: Wednesday, 28 June 2017
The Digital Marketing Manager is responsible for planning marketing campaigns and for executing day-to-day online marketing and traffic generating programs. This role works closely with cross-functional teams to plan and execute marketing programs to meet sales and profitability objectives. The individual uses analytics tools to optimize campaign performance.
Responsibilities:
. Develop holistic calendar of marketing campaigns and programs to achieve traffic, sales, and brand-building objectives.
. Partner with Brand, Creative, and Merchandising teams to build effective marketing programs in alignment with global strategies. Coordinate and proof consumer facing materials to ensure accuracy.
. Hands-on management of day-to-day online marketing. Work with team members and third party vendors to identify and troubleshoot problems and enhancement opportunities.
. Provide detailed program analysis and reporting. Draw actionable insights from analysis to optimize site features, site revenue, customer satisfaction and program success.
. Direct the customer segmentation, design, messaging, and testing strategies for Email Marketing.
. Diligently monitor consumers, competitors, and market trends to identify threats and opportunities.
. Continually research and seek out more effective processes to improve programs and drive new initiatives successfully through to conclusion.
Email and Database Marketing
. Develop and manage email calendar encompassing online and retail stores.
. Develop and implement email marketing tools, processes, and measurement practices. Establish and launch third-party partnerships as appropriate.
. Oversee the creation and execution of email campaigns that follow brand guidelines and meet sales objectives.
. Develop segmentation plans to maximize ROI and engagement while minimizing opt-outs. Make recommendations on how best to invest in each segment.
Qualifications:
. Bachelor's Degree or equivalent experience in business, Internet technologies or online marketing which provides the required knowledge, skills and abilities. eCommerce experience is highly preferred.
. 2-3 years of experience with Internet marketing.
. Strong understanding of online marketing and site merchandising strategy and best practices.
. High attention to detail related to consumer facing marketing materials (product details, pricing, compliance, etc).
. Strong analytical, critical thinking and project management skills. Understanding of analytical and reporting tools.
. Ability to work cross-functionally and multi-task.
. Good verbal, written and interpersonal communication skills.
. Ability to work under pressure and adapt to a quickly changing environment.
Posted by StartWire
------------
Location Champaign, Illinois, United States of America
Industry IT
Rate USD
Company Horizon Hobby Inc
Contact Horizon Hobby Inc
Reference JS2124_62BEE3E9CC2A1B6862660894D7A429EC_228_I/233644544
Posted Date 6/28/2017 3:10:47 PM
Permalink http://www.jobshark.com/FMADJ
------------
Previous Job
16 of 20 jobs
Next Job
47 of 3941 pages
We strongly recommend that you should never provide your bank account details to an advertiser during the job application process. Should you receive a request of this nature please contact support giving the advertiser's name and job reference.
