Digital Marketing Manager
-Sbarro Columbus, OH
-Posted 19 hours ago
-Job Snapshot
Full-Time
Experience - 5 to 7 years
Degree - 4 Year Degree
Restaurant
Marketing
-Job Description
The Digital Marketing Manager is responsible for executing the digital marketing strategy for both the Sbarro and Pizza Cucinova brands. Reporting directly to the Chief Concept Officer, the Digital Marketing Manager is expected to optimize all digital and ecommerce assets inclusive of paid, earned and owned media across digital channels, driving consumer engagement, brand affinity and sales and profits.
(SPAN)
Essential Duties & Responsibilities
-Assists in the development of the Digital Marketing strategy and oversees execution of the tactical plan for both Sbarro and Pizza Cucinova.
-Optimizes existing email programs and charts path for migration to fully integrated CRM program.
-Drives ecommerce through mobile app adoption, on-line ordering, and 3rd party delivery programs.
-Collaborates with IT and key vendors/partners to define and execute technology roadmap enabling harnessing of customer visit/spend data thru POS.
-Executes SEO and SEM programs to drive website visits, on-line ordering, and elevated search rankings and click-thru rates.
-Champions content/design and defines functionality of website and all customer facing digital technology.
-Cultivates Social Media presence/activity; generates/re-purposes engaging content to grow fan and paid follower base.
-Harnesses organic consumer reviews; drives review rankings in key search engine and 3rd party websites.
-Tracks and reports on performance of all digital KPIs across all channels; derives insights and makes recommendations for future tactical plan/enhancements.
-Oversees administration of digital marketing budget.
-Additional duties as assigned.
(SPAN)
(P)
(SPAN)
-Job Requirements
Qualifications
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
(SPAN)
Skills and Knowledge
Demonstrated ability to execute digital marketing strategies and tactics. Expertise in all digital trends, key vendors and tools. Strong influencing and communication skills married with a keen analytical approach capable of working thru highly complex and detail-oriented business challenges. Proven collaborator and champion for change. High degree of personal integrity and willingness to do whatever is required in service to the broader team and company goals.
(SPAN)
Education and Experience
Bachelors Degree, 5-7 years experience or equivalent combination of education and experience. Special focus on Digital Marketing preferred. Restaurant, retail or hospitality industry experience preferred.
-Sbarro Columbus, OH
-Posted 19 hours ago
-Job Snapshot
Full-Time
Experience - 5 to 7 years
Degree - 4 Year Degree
Restaurant
Marketing
-Job Description
The Digital Marketing Manager is responsible for executing the digital marketing strategy for both the Sbarro and Pizza Cucinova brands. Reporting directly to the Chief Concept Officer, the Digital Marketing Manager is expected to optimize all digital and ecommerce assets inclusive of paid, earned and owned media across digital channels, driving consumer engagement, brand affinity and sales and profits.
(SPAN)
Essential Duties & Responsibilities
-Assists in the development of the Digital Marketing strategy and oversees execution of the tactical plan for both Sbarro and Pizza Cucinova.
-Optimizes existing email programs and charts path for migration to fully integrated CRM program.
-Drives ecommerce through mobile app adoption, on-line ordering, and 3rd party delivery programs.
-Collaborates with IT and key vendors/partners to define and execute technology roadmap enabling harnessing of customer visit/spend data thru POS.
-Executes SEO and SEM programs to drive website visits, on-line ordering, and elevated search rankings and click-thru rates.
-Champions content/design and defines functionality of website and all customer facing digital technology.
-Cultivates Social Media presence/activity; generates/re-purposes engaging content to grow fan and paid follower base.
-Harnesses organic consumer reviews; drives review rankings in key search engine and 3rd party websites.
-Tracks and reports on performance of all digital KPIs across all channels; derives insights and makes recommendations for future tactical plan/enhancements.
-Oversees administration of digital marketing budget.
-Additional duties as assigned.
(SPAN)
(P)
(SPAN)
-Job Requirements
Qualifications
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
(SPAN)
Skills and Knowledge
Demonstrated ability to execute digital marketing strategies and tactics. Expertise in all digital trends, key vendors and tools. Strong influencing and communication skills married with a keen analytical approach capable of working thru highly complex and detail-oriented business challenges. Proven collaborator and champion for change. High degree of personal integrity and willingness to do whatever is required in service to the broader team and company goals.
(SPAN)
Education and Experience
Bachelors Degree, 5-7 years experience or equivalent combination of education and experience. Special focus on Digital Marketing preferred. Restaurant, retail or hospitality industry experience preferred.
