Gordon Food Serviceposted about 9 years ago
Full-time
Grand Rapids, MI
Wholesale Trade Agents and Brokers
Gordon Food Service Digital Marketing Manager-Grand Rapids, MI in Grand Rapids, Michigan
Are you looking for a new opportunity with a strong, stable and financially smart company? Do you want the opportunity for advancement in your career? If so, Gordon Food Service could be the place for you; for more than a century we have been honoring our promises to our customers and employees. As one of the largest privately held foodservice distributors in North America, our family-owned company has a history of pursuing innovative ideas and building strong relationships.
The continued growth of current and new markets allows for the addition of new talent to join our team. Were seeking great people looking for professional and personal growth and a place to make a difference in peoples lives. If you are interested in joining an innovative, supportive, values-driven company, we invite you to consider a career with Gordon Food Service. Gordon Food Service is seeking anNorth American Digital Marketing Manager, for ourDigital Experience and Innovation Department. As a NA Digital Marketing Manager you will be responsible for driving the overall strategy, development, and execution of online digital marketing activities that align with the organizations goals. The North American Digital Marketing Manager will work closely with business unit and, product marketing, marketing services, martech, ecommerce, and digital marketing agencies to identify goals and objective, develop marketing strategies, and ensure programs and campaigns meet performance expectations. This position will oversee a new, evolving, and strategic function, leveraging new technologies and tactics to support the future growth and evolution of the business. The individual will manage a small team of marketing specialists and producer and vendors/agency relationships if needed. This role requires hands on knowledge of digital marketing channels, including SEM/PPC/display, SEO, email, social media marketing, web analytics, A/B testing, conversion, customer acquisition, nurture and retention, and mobile. Essential functions:
* Develop and execute digital marketing strategies that will improve lead generation, increase new business acquisition and effectively drive existing sales and profitability.
* Create, oversee, and coordinate marketing campaigns and tactics with team and agencies.
* Work with Marketing Services and Product Marketing to ensure consistent brand messaging, translate offline promotions to digital channels, and develop a seamless customer experience between offline and online.
* Understand the companys strategies and maintain the digital marketing calendar in support of company and department objectives.
* Direct the development, standardization, and execution of the brand across all digital channels.
* Bridge eCommerce and Marketing through shared best practices that leverage expertise and maximize resources.
* Spearhead collaboration with various leaders on the development of a comprehensive digital marketing roadmap that will provide an additional channel of qualified leads and sales support.
* Create strong cross functional relationships with peers in other business units to foster shared learning and leverage best practices.
* Collaborates to develop plans and goals for maximizing sales and revenue through online channels.
* Responsible for overall digital spend across campaigns and channels, working with team to optimize results.
* Partner with eCommerce product team to build cross sell/upsell opportunities and create consistency across channel interactions.
* Day to day responsibility for paid and display placement spends.
* Be consistently aware of competitive environment and be able to recommend strategies.
* Collaborate with Analytics team to define, report, and interpret analytic results for all digital campaigns. Leverage analytical insights to drive effective decisions.
* Continually evaluate campaigns and programs for optimization opportunities and performance management.
* Foster a positive, creative, fastpaced, and technologicallyinspiring team environment.
* Develop team members building a strong collaborative center of excellence in digital marketing.
*
Manage marketing spend across campaigns to achieve greatest return and efficiencies. Position qualifications:
*
Bachelors degree in Business, Marketing or related field.
* 8 plus years of strategic and execution responsibilities in digital marketing or eCommerce required; (B2B or B2B2C experience).
* 35 plus years leading and developing a digital team.
* Previous experience with marketing automation (Unica a plus), email platforms (ExactTarget a plus), analytics (Google Premium a plus), Responsive analytics (i.e. Litmus), video hosting (i.e. Brightcove), other digital marketing measurement and management tools.
* Strong Excel skills, with the ability to create multichannel performance reporting based on data from various digital marketing resources, including ROI / ROAS, conversion rates, AOVs, and other key metrics.
* Paid Search tactical management experience. Google AdWords certification is a bonus.
* Deep understanding of Google Analytics Premium or Adobe Site Catalyst (Omniture).
* Experience with Unica, ExactTarget, SilverPop a plus. Gordon Food Service values our customers and understands that their success is largely dependent upon their workforce. To demonstrate our commitment to our partnership, we will require any candidate who works for a GFS customer to provide a letter of support from their management if they are selected for the interview process.
Benefits
We take care of each other at Gordon Food Service. Employees love our competitive benefit plans, which include all the things you would expect and a few that you might not!Click herefor more details.
Why Work for Gordon Food Service? Gordon Food Service Stewardship Report
Gordon Food Service is an equal opportunity employer. All qualified applicants and employees will receive consideration for employment, or in terms or conditions of employment, without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, status as a protected veteran, or status as a qualified individual with disability.
All Gordon Food Service locations are tobacco free.
Job Category: Marketing
Are you looking for a new opportunity with a strong, stable and financially smart company? Do you want the opportunity for advancement in your career? If so, Gordon Food Service could be the place for you; for more than a century we have been honoring our promises to our customers and employees. As one of the largest privately held foodservice distributors in North America, our family-owned company has a history of pursuing innovative ideas and building strong relationships.
The continued growth of current and new markets allows for the addition of new talent to join our team. Were seeking great people looking for professional and personal growth and a place to make a difference in peoples lives. If you are interested in joining an innovative, supportive, values-driven company, we invite you to consider a career with Gordon Food Service. Gordon Food Service is seeking anNorth American Digital Marketing Manager, for ourDigital Experience and Innovation Department. As a NA Digital Marketing Manager you will be responsible for driving the overall strategy, development, and execution of online digital marketing activities that align with the organizations goals. The North American Digital Marketing Manager will work closely with business unit and, product marketing, marketing services, martech, ecommerce, and digital marketing agencies to identify goals and objective, develop marketing strategies, and ensure programs and campaigns meet performance expectations. This position will oversee a new, evolving, and strategic function, leveraging new technologies and tactics to support the future growth and evolution of the business. The individual will manage a small team of marketing specialists and producer and vendors/agency relationships if needed. This role requires hands on knowledge of digital marketing channels, including SEM/PPC/display, SEO, email, social media marketing, web analytics, A/B testing, conversion, customer acquisition, nurture and retention, and mobile. Essential functions:
* Develop and execute digital marketing strategies that will improve lead generation, increase new business acquisition and effectively drive existing sales and profitability.
* Create, oversee, and coordinate marketing campaigns and tactics with team and agencies.
* Work with Marketing Services and Product Marketing to ensure consistent brand messaging, translate offline promotions to digital channels, and develop a seamless customer experience between offline and online.
* Understand the companys strategies and maintain the digital marketing calendar in support of company and department objectives.
* Direct the development, standardization, and execution of the brand across all digital channels.
* Bridge eCommerce and Marketing through shared best practices that leverage expertise and maximize resources.
* Spearhead collaboration with various leaders on the development of a comprehensive digital marketing roadmap that will provide an additional channel of qualified leads and sales support.
* Create strong cross functional relationships with peers in other business units to foster shared learning and leverage best practices.
* Collaborates to develop plans and goals for maximizing sales and revenue through online channels.
* Responsible for overall digital spend across campaigns and channels, working with team to optimize results.
* Partner with eCommerce product team to build cross sell/upsell opportunities and create consistency across channel interactions.
* Day to day responsibility for paid and display placement spends.
* Be consistently aware of competitive environment and be able to recommend strategies.
* Collaborate with Analytics team to define, report, and interpret analytic results for all digital campaigns. Leverage analytical insights to drive effective decisions.
* Continually evaluate campaigns and programs for optimization opportunities and performance management.
* Foster a positive, creative, fastpaced, and technologicallyinspiring team environment.
* Develop team members building a strong collaborative center of excellence in digital marketing.
*
Manage marketing spend across campaigns to achieve greatest return and efficiencies. Position qualifications:
*
Bachelors degree in Business, Marketing or related field.
* 8 plus years of strategic and execution responsibilities in digital marketing or eCommerce required; (B2B or B2B2C experience).
* 35 plus years leading and developing a digital team.
* Previous experience with marketing automation (Unica a plus), email platforms (ExactTarget a plus), analytics (Google Premium a plus), Responsive analytics (i.e. Litmus), video hosting (i.e. Brightcove), other digital marketing measurement and management tools.
* Strong Excel skills, with the ability to create multichannel performance reporting based on data from various digital marketing resources, including ROI / ROAS, conversion rates, AOVs, and other key metrics.
* Paid Search tactical management experience. Google AdWords certification is a bonus.
* Deep understanding of Google Analytics Premium or Adobe Site Catalyst (Omniture).
* Experience with Unica, ExactTarget, SilverPop a plus. Gordon Food Service values our customers and understands that their success is largely dependent upon their workforce. To demonstrate our commitment to our partnership, we will require any candidate who works for a GFS customer to provide a letter of support from their management if they are selected for the interview process.
Benefits
We take care of each other at Gordon Food Service. Employees love our competitive benefit plans, which include all the things you would expect and a few that you might not!Click herefor more details.
Why Work for Gordon Food Service? Gordon Food Service Stewardship Report
Gordon Food Service is an equal opportunity employer. All qualified applicants and employees will receive consideration for employment, or in terms or conditions of employment, without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, status as a protected veteran, or status as a qualified individual with disability.
All Gordon Food Service locations are tobacco free.
Job Category: Marketing
