Elkay Manufacturing Companyposted about 8 years ago
Full-time
Oak Brook, IL
Computer and Electronic Product Manufacturing
Digital Marketing Manager
Tracking Code
4653
Job Description
NEWLY CREATED DIGITAL MARKETING MANAGER ROLE!
At Elkay, we pride ourselves in our exceptional employees, our valued customers, our high quality products, and our commitment to being in business forever through continued process improvement and innovation. As a financially stable, privately-owned company, ethics, values, integrity and trust remain the driving force in our culture.
Its Elkays people who really give us our edge. Our employees are committed to excellence, resulting in Elkays time-tested reputation for quality and integrity. This commitment has fueled our growth from a three-person shop in 1920 to one of todays leading international manufacturers of plumbing, water dispensing, and cabinetry products. For a career filled with challenges, growth and rewards, talk to us about joining the Elkay family.
Reporting to the Senior Manager, Brand Marketing, the Digital Marketing Manager will plan and execute an integrated digital marketing strategy including SEO/SEM, display advertising campaigns, social media marketing, marketing database and email marketing. Collaborate with Marketing Director and Brand Manager on Digital Marketing Budgets, E-Commerce, KPIs and ROI. Specific responsibilities include:
Analyze, Measure and Report on Performance Bi-weekly, monthly & quarterly on all platforms & assess against goals
E-Comm Customers
Direct Ad buys with Agency
Social
SEO
Manage Digital Media Buying Agency in Collaboration with Brand Manager
Manage strategy & set-up of all Paid Campaigns
Research & test programs
Collaborate with Brand Team on consistent messaging
Manage approved budget / agency relations
Plan, execute & measure experiments & conversion tests
Design, Build & maintain both on page & off page SEO
Identify Trends & Insights and make recommendations to optimize performance
Collaborate with teams to ensure excellent user experience on sites
Collaborate with Product, PR & Brand Teams on content & plans
Support Visual Merchandising Tactics
Work with Channel on Email Marketing Programs, Analytics and Results
Stay up to date on digital Marketing trends & potential new channels to keep us ahead including updates on Social & Programmatic buying
Brainstorm new and creative growth strategies
Required Experience
BA or BS in Marketing, Business or related degree.
Minimum 5-10 years experience in digital marketing required.
Google Analytics or related experience.
Video content background a plus.
Experience running display, native ads and paid social media campaigns.
Ability to manage multiple projects simultaneously.
Strong interpersonal and communication skills.
Proficient in Microsoft Suite including creating PowerPoint decks.
Excels when under pressure.
Negotiate fair resolutions.
Job Location
Oak Brook, Illinois, United States
Position Type
Full-Time/Regular
Tracking Code
4653
Job Description
NEWLY CREATED DIGITAL MARKETING MANAGER ROLE!
At Elkay, we pride ourselves in our exceptional employees, our valued customers, our high quality products, and our commitment to being in business forever through continued process improvement and innovation. As a financially stable, privately-owned company, ethics, values, integrity and trust remain the driving force in our culture.
Its Elkays people who really give us our edge. Our employees are committed to excellence, resulting in Elkays time-tested reputation for quality and integrity. This commitment has fueled our growth from a three-person shop in 1920 to one of todays leading international manufacturers of plumbing, water dispensing, and cabinetry products. For a career filled with challenges, growth and rewards, talk to us about joining the Elkay family.
Reporting to the Senior Manager, Brand Marketing, the Digital Marketing Manager will plan and execute an integrated digital marketing strategy including SEO/SEM, display advertising campaigns, social media marketing, marketing database and email marketing. Collaborate with Marketing Director and Brand Manager on Digital Marketing Budgets, E-Commerce, KPIs and ROI. Specific responsibilities include:
Analyze, Measure and Report on Performance Bi-weekly, monthly & quarterly on all platforms & assess against goals
E-Comm Customers
Direct Ad buys with Agency
Social
SEO
Manage Digital Media Buying Agency in Collaboration with Brand Manager
Manage strategy & set-up of all Paid Campaigns
Research & test programs
Collaborate with Brand Team on consistent messaging
Manage approved budget / agency relations
Plan, execute & measure experiments & conversion tests
Design, Build & maintain both on page & off page SEO
Identify Trends & Insights and make recommendations to optimize performance
Collaborate with teams to ensure excellent user experience on sites
Collaborate with Product, PR & Brand Teams on content & plans
Support Visual Merchandising Tactics
Work with Channel on Email Marketing Programs, Analytics and Results
Stay up to date on digital Marketing trends & potential new channels to keep us ahead including updates on Social & Programmatic buying
Brainstorm new and creative growth strategies
Required Experience
BA or BS in Marketing, Business or related degree.
Minimum 5-10 years experience in digital marketing required.
Google Analytics or related experience.
Video content background a plus.
Experience running display, native ads and paid social media campaigns.
Ability to manage multiple projects simultaneously.
Strong interpersonal and communication skills.
Proficient in Microsoft Suite including creating PowerPoint decks.
Excels when under pressure.
Negotiate fair resolutions.
Job Location
Oak Brook, Illinois, United States
Position Type
Full-Time/Regular
