Digital Marketing Program Lead

About the position

BLEND360 is seeking a marketing professional to act as Program Lead for our client's digital campaigns from strategic development to execution hand-off. The role involves outlining program strategy, providing leadership to cross-functional teams and external agencies to successfully implement integrated marketing plans, and maintaining oversight of marketing campaigns and key deliverables of credit marketing initiatives across teams.

Responsibilities

• Outline program strategy and provide leadership to cross-functional teams and external agencies.
• Maintain oversight of marketing campaigns and key deliverables of credit marketing initiatives across teams.
• Facilitate and lead strategic and tactical marketing discussions with Partners.
• Create presentations and other documentation for both external Partner meetings and internal reviews.
• Develop and maintain portfolio marketing calendar.
• Create and manage marketing budgets, including monthly forecast and budget reconciliation.
• Ensure all legal, compliance, and process activities are properly vetted and secured as part of program implementation.
• Collaborate with internal teams to monitor and analyze campaign performance to drive efficiencies and optimize strategies.
• Partner with business partners to identify opportunities for greater efficiency and impact.
• Ensure program performance and recommendations are shared with Partners and engage the Partner in strategic discussions regarding new initiatives.
• Ensure quality execution of all campaigns with full understanding of and adherence to corporate policies, legal and regulatory requirements, and departmental procedures.

Requirements

• 5-7 years of experience in leading projects.
• Financial services background required.
• Track record of successfully managing complex marketing programs in a highly matrixed team environment.
• Strong project management skills.
• Partner/client-facing experience.
• Strong attention to detail.
• Strong written and verbal communication skills.
• Bachelor's degree required.

Benefits

• Medical insurance
• Dental insurance
• Vision insurance
• 401K
• PTO
• Commuter benefits
• Spending accounts
• Life insurance
• Disability coverage
• Employee Assistance Programs (EAPs)