Digital Marketing Sales Consultant, Automotive

About the position

L2TMedia, a premier digital marketing company, brings 20 years of experience and a robust suite of marketing solutions to the automotive industry. Partnering with thousands of dealers across the country, we help dealers build awareness, engage customers, and generate qualified leads. We provide our clients with the best service possible by offering innovative technology and strong expertise in Google, Facebook, and Amazon advertising. For more information https://l2tmedia.com/. L2TMedia has been ranked by Inc. 5000 list (7 years) and Crain’s Fast 50 (5 years). We offer an environment of growth from within, constant collaboration, and ongoing training to take you to the next level.

Responsibilities

• Plan strategically for growth of your books of business by understanding market potential for an existing customer list and ability to maximize share within the current book.
• Identify your prospect targets based on your current relationships, L2TMedia’s OEM programs and your referral network and execute tightly against that plan.
• Be a resource for the Marketing Team, providing information and individual client success and areas for improvement, and assist with successful implementation of objectives.
• Clearly communicate with cross functional teams to give visibility into the marketplace to help product development.
• Conduct reviews with clients to ensure negative performance trends are identified and rectified and positive trends are communicated.
• Continuously review the existing account portfolios to enable better and more focused day-to-day customer relationship management via your partner Customer Success Team member or yourself.
• Effectively transition accounts to Customer Success Team members to maximize revenue creation opportunities and minimize customer cancellations.
• Engage with the fast-paced environment and think strategically to build business and problem solve.
• Exceptional understanding of sales methodology to approach and uncover needs and upsell current customers / new prospects and present L2TMedia solutions.
• Generate profitable new business, focusing on a high average deal size on every sale.
• Maximize L2TMedia’s market share within our certified OEM programs (FCA, Mazda, and Acura).
• Monitor / Identify and work with at-risk accounts to create appropriate action plans.
• Proactively monitor and analyze account performance and trends to determine adjustments to dealer expectations, goals, and objectives.
• Research, communicate and discuss industry issues and trends with customers and prospects to show credibility.
• Respond to client escalations and communicate Customer Success Team with dealership facts identified during in-field visits.
• Ride-along with new sales hires—demonstrating the L2TMedia way of selling and maintaining accounts in the field.
• Use strong technical and business development skills to increase your customer’s utilization of current products/technology as well as sales of new technologies as they are released.

Requirements

• 3-4 years of experience selling to franchise automotive dealers (headhunting selling experience required).
• Extensive selling & headhunting experience, this role will be more selling & headhunting than account management.
• 2+ years of experience selling Paid Search advertising.
• 1-2 years of experience in Digital Media platforms, specifically with Google Analytics, Google Ad Network, Microsoft Ads, SEO, Facebook.
• Advertising agency experience preferred.
• Automotive experience needed.
• Bachelor’s degree or other equivalent years of experience required.
• Ability to translate technical aspects to customer-facing business language.
• Proven track record of flawless execution and attention to detail.
• Strong computer skills (Word, Excel, PowerPoint, Outlook).
• Mastery of Google Analytics & Google Ad Network.
• Salesforce CRM experience strongly preferred.
• Jira, or ticketing system experience preferred.
• Strong ability to understand a Digital Media report and translate it to a dealer.
• Strong ability to understand Google Analytics trends and communicate the details of it to a dealer.
• Strong ability to understand complex technology and explain their benefit to the client.
• Communication skills (clarity, tone / convey information in an organized, efficient manner that is suitable for the audience in both written and verbal communication).
• Customer-centric; conveys strong commitment to think with the customer in mind and their business’ success.
• Driven to hit sales quotas consistently.
• Critical thinker; ability to anticipate needs and impact of decisions.
• Self-motivated to work from an at-home environment; will set up a weekly schedule for themselves that helps them hit quotas.
• Interpersonal skills that allow them to develop relationships built on trust and mutual respect.
• Can execute sales or save deals independently; however, recognizes when to seek help to close business or save a deal.
• Time Management: ability to juggle numerous responsibilities while prioritizing work to ensure all deadlines are met.
• Strong curiosity to learn more, always staying on top of digital trends.

Nice-to-haves

• Relevant collegiate industry exposure preferred.

Benefits

• 3 Weeks PTO + 4 summer Fridays + 12 holiday’s off / year
• Stipend for travel and cell phone expenses
• Leadership & mentoring opportunities
• Comprehensive benefits package that includes medical, dental, vision, life insurance, short and long-term disability, commuter benefits, Paid Maternity Leave, Employee Assistance Program (EAP), 401(K) retirement plan with a company match, 15 PTO (1st Year), 12 Paid Holidays, and Summer Fridays.