Digital Marketing Specialist (B2B)

DIGITAL ENVOY•Peachtree Corners, GA

just now•Hybrid

About The Position

Digital Envoy (DE) is the leader in geolocation and VPN data for over 25 years for customers in various verticals- Streaming Media, Ad Tech, Cybersecurity, E-commerce, and Data Analytics. Our core product, IP address geolocation, powers customers like Netflix, Hulu, Trade Desk, PayPal, AWS, Apple, and many others. Our VPN and Proxy data, coupled with accurate IP address geolocation, helps companies determine malicious activity for threat intelligence, authentication, and digital privacy. We are seeking a Digital Marketing Specialist with hands-on experience building, managing, and optimizing B2B digital and account-based marketing (ABM) campaigns across paid channels. This role partners closely with the VP of Digital & Marketing Operations to translate strategy into high-impact execution and drive measurable performance improvements at the channel level. The position plays a critical role in supporting pipeline growth and delivering clear, decision-ready reporting for GTM leadership and executive visibility. Success in this role means running structured, intentional ABM programs aligned to priority accounts and revenue targets, while delivering consistent quarter-over-quarter improvement across core performance metrics such as conversions, cost per lead, and pipeline efficiency. We’re looking for someone who takes a proactive, data-driven approach to optimization, ensures strategy translates smoothly into execution, and contributes to predictable, scalable growth through measurable impact. This is a hybrid role located in Peachtree Corners, GA. Team members are expected to work onsite in our office two days per week to support collaboration and team engagement, with the flexibility to work remotely on other days. Applicants must reside in Georgia. Please note, at this time, Digital Envoy is not sponsoring visas for this position.

Requirements

3-5 years of hands-on B2B digital marketing experience
Direct ABM campaign execution experience (required)
Proven experience managing paid media campaigns (Google Ads, LinkedIn required)
Strong understanding of performance metrics and optimization levers
Experience reporting on channel-level performance for leadership audiences
Highly detail-oriented and execution-focused
Able to manage multiple campaigns simultaneously

Nice To Haves

Experience in B2B SaaS, AdTech, or data-driven environments
Familiarity with CRM and marketing automation platforms
Experience working alongside sales teams in a structured GTM model

Responsibilities

Build, launch, and manage B2B digital campaigns across paid channels (Google Ads, LinkedIn, display, retargeting)
Execute account-based marketing (ABM) initiatives, including audience segmentation, account targeting, and multi-channel engagement
Manage targeting, budgets, bidding strategies, creative rotation, and landing page coordination
Ensure campaigns launch accurately, on time, and aligned with strategic objectives
Monitor channel performance and optimize against key KPIs (CTR, CPC, CPA, conversion rate, ROAS, engagement)
Identify underperforming campaigns and implement structured, data-driven improvements
Test and refine ad creative, messaging, audience segments, and landing experiences
Recommend budget reallocations based on performance trends
Own channel-level reporting for monthly GTM meetings
Deliver clear, executive-ready performance summaries highlighting trends, risks, and opportunities
Partner with leadership on deeper funnel and pipeline analysis
Execute campaigns within ad platforms, analytics tools, and marketing systems
Ensure proper tracking implementation (pixels, UTMs, integrations)
Maintain clean campaign documentation and naming conventions
Support lead flow, CRM syncs, and ABM audience uploads