Digital Marketing Specialist - Growth and Retention

System1•Los Angeles, CA

1d•Onsite

About The Position

We are seeking a high-impact Digital Marketing Specialist to join our growth team as a dedicated individual contributor. In this role, you will be responsible for the day-to-day execution, optimization, and management of our digital marketing ecosystem. Unlike a traditional management role, this position focuses on the "hands-on-keyboard" execution of our performance marketing and retention strategies. You will be the primary operator across our core platforms, ensuring that every dollar spent is optimized for high-quality customer acquisition and long-term subscription retention. Subscription Lifecycle Focus: Managing a subscription brand requires a nuanced understanding of the customer journey beyond the initial conversion. You will be responsible for managing the following lifecycle stages. This position is an onsite role requiring you to work in our headquarters located at 4235 Redwood Ave. Los Angeles, CA 90066.

Requirements

Experience: 3â5 years of direct experience in digital marketing for a D2C/consumer brand. A track record of working within a subscription-based business model is essential.
Technical Mastery: Hands-on proficiency in Meta Ads Manager, Google Ads and Tiktok.
Analytical Skills: Strong ability to interpret data. You should be comfortable with Google Analytics 4 and attribution platforms (e.g., Triple Whale, Northbeam).
Execution-Minded: You are someone who enjoys the technical details of campaign setup and the "craft" of digital marketing.
Education: Bachelorâs degree in Marketing, Communications, or a related field.

Nice To Haves

Familiarity with subscription apps like Recharge, Skio, or Stay is highly advantageous.

Responsibilities

Channel Execution & Optimization
Media Buying: Manage the daily operations of paid social (Meta, TikTok) and search (Google) accounts. This includes setting up campaigns, managing bids, and monitoring performance against CAC and ROAS targets.
A/B Testing Implementation: Execute rigorous split-testing protocols for ad copy, creative assets, and landing page elements to incrementally improve conversion rates.
Performance Monitoring & Analysis
Data Integrity: Ensure all tracking (UTMs, pixels, and server-side events) is functioning correctly to maintain data accuracy across Shopify and GA4.
Weekly Reporting: Aggregate data from multiple sources to create performance snapshots. You will be responsible for identifying trends and surfacing opportunities for optimization to the leadership team.
Cohort Analysis: Monitor subscription cohort health, specifically looking for drop-off points in the first 90 days of the subscriber journey.
Creative & Content Coordination
Creative Briefing: Translate performance data into actionable briefs for the creative team. You will identify which hooks and visual styles are winning and request iterations based on evidence.
Copywriting: Draft compelling, brand-aligned copy for ads, email subject lines, and SMS alerts that drive action while maintaining our unique brand voice.