Works with a dynamic, cross-functional team of marketing professionals to plan, develop and execute strategic digital marketing initiatives. The successful candidate will lead several high-impact campaigns and design compelling, data-informed digital student journeys within our established marketing ecosystem. Core tactics include search engine marketing (SEM), paid social media, and email marketing. This role also involves identifying emerging trends and actionable insights, and continuously optimizing campaign performance through analytics and testing. This position may have the opportunity to work in a hybrid environment where a mix of in-person work from a Boise State worksite and an alternative work location within Idaho is utilized. Candidates must be able to work on-site as required.