About the position
Works with a dynamic, cross-functional team of marketing professionals to plan, develop and execute strategic digital marketing initiatives. The successful candidate will lead several high-impact campaigns and design compelling, data-informed digital student journeys within our established marketing ecosystem. Core tactics include search engine marketing (SEM), paid social media, and email marketing. This role also involves identifying emerging trends and actionable insights, and continuously optimizing campaign performance through analytics and testing. This position may have the opportunity to work in a hybrid environment where a mix of in-person work from a Boise State worksite and an alternative work location within Idaho is utilized. Candidates must be able to work on-site as required.
Responsibilities
- Daily management of key omnichannel digital marketing campaigns.
- Manage paid advertising campaigns on platforms like Google Ads, conducting keyword research, writing ad copy, and optimizing campaigns for conversions.
- Develop and execute paid social media strategies, run social media advertising campaigns, and analyze performance metrics.
- Drive lead generation for online programs through targeted digital campaigns designed to attract, engage, and convert prospective students.
- Allocation and optimization of digital campaign budgets.
- Contribute to content development and maintenance of CRM systems utilized by the Extended Studies marketing and communication team.
- Conduct keyword research, optimize website content and structure, build backlinks, and track SEO performance to improve organic search rankings.
- Monitor website traffic, user behavior, and conversion rates using tools like Google Analytics, identify areas for improvement, and provide data-driven recommendations based on performance and target KPIs.
- Generate and manage assets for the breadth of ESS partners.
- Oversee messaging and content posted to various university platforms.
- Serve as an advocate for the university and act in the best interest of the university.
- Maintain professional flexibility to accommodate rapidly changing processes, program information and priorities.
- Make recommendations and implement best practices in digital marketing for the industry.
- Demonstrate a strong ability to manage, coordinate, and deliver on concepts and information to effectively communicate information.
- Work effectively on both individual and group tasks and projects. Demonstrate an ability to work autonomously.
- Collaborate closely with a variety of stakeholders, both internal and external, on all aspects of projects, including planning, content, layout and publication of marketing materials, turnaround time, etc.
- Manage multiple, simultaneous projects.
Requirements
- Bachelor's Degree and 2 years experience or equivalent.
Nice-to-haves
- 4 years experience managing omnichannel digital marketing campaigns.
- 2 years experience working in higher education marketing.
Benefits
- 12 paid holidays AND the University is closed between Christmas and New Year's (requires use of 3 vacation days)
- Between 12-24 annual paid vacation days for full-time Professional and Classified staff depending on position type and years of service
- 9.27% University contribution to your ORP retirement fund (Professional and Faculty employees)
- 11.96% University contribution to your PERSI retirement fund (Classified employees)
- Excellent medical, dental and other health-related insurance coverages
- Tuition fee waiver benefits for employees, spouses and their dependents
