About the position
Johnson & Johnson is recruiting for a Digital Marketing Specialist to join our J&J Vision team. Position is located at our Irvine, CA office location. The Digital Marketing Specialist plays a key role in executing digital marketing initiatives that enhance engagement with both healthcare professionals and patients across the U.S. Surgical Vision business. Reporting to the Director of Digital & Channel Marketing, this role drives digital excellence by managing omnichannel programs, optimizing digital platforms, and delivering actionable insights to support lead generation, customer experience, and sales enablement. The ideal candidate brings a blend of hands-on digital execution, analytical thinking, and cross-functional collaboration to help grow Johnson & Johnson Surgical Vision's digital presence and performance.
Responsibilities
- Develop and manage a CRM program that delivers segmented, consistent messaging to targeted HCPs and patients to drive demand, lead generation, and supplement field sales efforts.
- Collaborate with product marketing to integrate digital tactics into go-to-market plans and support asset development.
- Own content management and ongoing optimization for professional and patient websites, including CMS updates, troubleshooting, and performance analysis.
- Partner with cross-functional teams to elevate user experience and grow digital engagement across touchpoints.
- Oversee digital platform operations, including CMS updates, field sales platform content, and Doc Finder.
- Manage daily backend administration of the customer database and email deployment system, including e-blast execution, system maintenance, and reporting.
- Lead the development and weekly deployment of the field sales newsletter, partnering closely with the Channel team and key stakeholders.
- Maintain accurate content across platforms, manage user access, and troubleshoot issues to ensure seamless channel integration.
- Support budget management processes, including PO creation, check requests, and Totality tracking.
- Define and track KPIs across digital channels and campaigns.
- Deliver high-level reporting with actionable insights to drive optimization and deeper engagement across digital programs.
Requirements
- Bachelor's degree is required; a concentration in Business, Marketing, or Medicine/Life Sciences is preferred.
- Minimum of 2 years digital marketing experience in-house or in an agency is required.
- Proficient in CMS platforms, with preference for Contentstack or Drupal.
- Skilled in SEO, SEM, email, social media, and paid media strategy.
- Experienced in campaign optimization and performance reporting (Google Analytics).
- Proficient in CRM and marketing automation (e.g., Salesforce, Klaviyo).
- Collaborative team player with strong interpersonal and cross-functional skills.
- Familiarity with design and video tools preferred (e.g. Canva, Photoshop, Premiere).
- Strong project management, multitasking, and communication skills.
- Data-driven and insights-oriented; delivers clear reporting to stakeholders.
- Excellent time management and ability to prioritize in a fast-paced environment.
Nice-to-haves
- Familiarity with design and video tools preferred (e.g. Canva, Photoshop, Premiere).
Benefits
- Medical, dental, vision, life insurance, short- and long-term disability, business accident insurance, and group legal insurance.
- 401(k) retirement plan and savings plan.
- Vacation - up to 120 hours per calendar year.
- Sick time - up to 40 hours per calendar year.
- Holiday pay, including Floating Holidays - up to 13 days per calendar year.
- Work, Personal and Family Time - up to 40 hours per calendar year.
