About the position
At WHOOP, we're on a mission to unlock human performance. WHOOP empowers members to perform at a higher level through a deeper understanding of their bodies and daily lives. Reporting to the Sr. Manager, Digital Marketing, the Digital Marketing Specialist will help drive WHOOP’s wholesale business. In this role, you will be responsible for the overall support, planning, design, deployment and measurement of digital marketing initiatives across marketplaces in the US and internationally.
Responsibilities
- Own PDP management, brand store optimizations, reviews monitoring and enhancement, and asset repositories across marketplace partners.
- Work with internal and external stakeholders to execute full funnel advertising campaigns across several markets.
- Write creative briefs & collaborate with internal teams throughout project lifetimes for both evergreen, market specific campaigns, and tentpole campaigns.
- Analyze marketplace campaigns and understand the levers to optimize both search and creative performance.
- Partner with Marketing Operations on advertising and sales reporting.
- Act as the primary point of contact between our Membership Services team and marketplace customer inquiries.
- Work cross functionally with internal teams to identify and analyze digital marketing trends and synergies.
- Identify and evaluate new market opportunities, conduct research to prioritize regions and channels, and lead the setup of partnerships with high-potential retailers and distribution partners.
- Collaborate with distributors and key account managers to launch and grow WHOOP sales in new marketplaces, ensuring alignment on strategy, pricing, and execution across partners.
Requirements
- 1-3 years of marketplace experience.
- Amazon experience not required, but a strong plus if the candidate has worked with the platform or similar marketplaces.
- Strong understanding of digital marketing strategy.
- Ability to manage multiple marketplaces simultaneously.
- Brings a mix of a creative & commercial mindset to the table.
- Highly organized with the ability to pivot between multiple workstreams.
- Excellent communication (verbal and written) and stakeholder management skills.
- Loves getting into the weeds and being a hands-on problem solver.
- Strong time management skills - executes with pace and possesses a strong sense of urgency.
- Passion for fitness, health, & technology.
- Willingness to travel (up to 10%).
