Digital Marketing Specialist - Remote

About the position

As a Digital Marketing Specialist at Zywave, you will be responsible for planning, developing, and managing customers' digital strategies to enhance their web presence and achieve their digital marketing goals. Your role will involve building and managing relationships with both existing and potential clients, ensuring customer success, satisfaction, and loyalty. You will guide initiatives and provide recommendations that align with each agency's goals to improve performance and website visibility. Your expertise in SEO will be crucial in optimizing web presence and achieving defined digital marketing objectives.

Responsibilities

• Plan, develop, and manage customers' digital marketing strategies.
• Build and manage relationships with existing and potential clients.
• Guide initiatives and provide recommendations to improve performance and website visibility.
• Optimize web presence to achieve defined digital marketing goals.

Requirements

• 1+ year experience working in digital marketing services.
• In-depth knowledge of online marketing tools and technology.
• Experience with Google Analytics (GA4), Google Search Console, and Google Business Profile.
• Strong internal and external communication skills.
• Proficient understanding of Digital Marketing: Social Media, Email Marketing, Organic SEO, Local SEO, backlinks, content, and Paid Search.

Nice-to-haves

• Experience in the Insurance Industry.
• Experience with Local SEO.