Digital Marketing Specialist, The Rinks

About the position

The Digital Marketing Specialist is a full-time position within The Rinks Marketing Department. The Digital Marketing Specialist is responsible for creating and editing digital content, managing various social channels daily, and assisting with the overall marketing of The Rinks and Great Park Ice facilities and programs. Working closely with Anaheim Ducks and San Diego Gulls to grow hockey and skating in Southern California through participation and outreach within The Rinks, Great Park Ice, partner rinks and the community.

Responsibilities

• Oversee all The Rinks and Great Park Ice social media accounts and platforms including execution of social media integration for The Rinks Marketing Plan as well as the tracking of the latest trends
• Oversee monthly audit of social media accounts by measuring and tracking key performance indicators (KPIs) specific to each social media platform to measure engagement and performance
• Write and edit copy for various social channels
• Produce, edit, and share photos, videos, and graphics content for including but not limited to Facebook, Instagram, Twitter, YouTube, LinkedIn and TikTok
• Receive and manage graphic and content requests for all departments including facilities, figure skating, and other miscellaneous requests
• Work closely with Ducks Partnership to fulfill sponsorship contractual obligations including capturing content and sharing accordingly
• Provide mentoring and serve as a consultant for numerous other social platforms within the organization
• Provide support for photo, video, and graphic design needs to Ducks Marketing Department
• Create and fulfill all facility graphic requests including collateral and print promotion and manage brand integrity to ensure brand consistency across all entities
• Attend and facilitate monthly creative meetings with creative counterparts across all H&S entities
• Work closely with Ducks Graphics Department on projects and templates outside scope or capacity
• Work closely with Ducks Entertainment department to capture photos and videos for major events and activations including Ducks Media Day and other signature events (golf tournaments, field trips, etc.)
• Maintain timely communication with followers and serve as the first point of contact for patrons seeking information through our social channels to build and foster a community within our patrons
• Maintain professional composure while responding to crises and sensitive situations
• Communicate program and facility information and policies effectively to the public through digital channels
• Create and implement social media content calendar, working closely with Department Directors on programs initiatives/priorities and facilities directly on building specific needs
• Ideate, create, and execute new digital content and content series
• Capture, and Produce photo and video content needs specific to The Rinks, Great Park Ice, Anaheim Ducks Hockey Development and HIFE programs/initiatives
• Schedule, host and produce The Rinks and Great Park Ice podcasts, with the intent of grow our brands and educating our customers and followers on programs, building and events
• Assist with onsite execution of The Rinks Hockey and Skating Development and HIFE program and initiatives when needed
• Perform other duties and projects as assigned

Requirements

• Bachelor’s Degree in Marketing or related field
• Minimum of 2 years of experience in marketing
• Minimum 1-3 years proven online marketing and social media experience along with video production experience
• Experience developing and executing marketing campaigns
• Deep understanding of how major social platforms work (Facebook, Twitter, Instagram, TikTok, LinkedIn, YouTube), and the ability to uses each platform’s features effectively
• Experience with Adobe Suite Programs (Photoshop, Illustrator, Premiere Pro, After Effects, InDesign)
• DSLR Camera experience for both photo and video use
• Possess basic photo, audio, and video editing skills
• Strong grasp of ice sports and pop culture references
• Outstanding time management and organizational skills
• Excellent communication skills, both written and oral
• Strong knowledge of MS Office, including Word, PowerPoint, Excel, and Outlook
• Able to work a flexible schedule, including nights, weekends and some holidays as required

Nice-to-haves

• Basic hockey playing & skating skills is a plus

Benefits

• Annual base salary range of $69,000 to $71,500 per year