Digital Marketing Specialist

The Laser Center of Coral Gables • Coral Gables, FL

2d

About The Position

Lead digital strategy for multiple ophthalmology practices and ambulatory surgery centers (ASCs). Accelerating patient acquisition for high-value procedures (cataract surgery, LASIK, cosmetic). Execute and strengthen the organization’s online presence through Search Engine Optimization (SEO), Search Engine Marketing (SEM), social media, and reputation management.

Requirements

• Bachelor’s degree in Marketing, Communications, or a related field, or equivalent experience.
• 4 years of experience in digital marketing, with at least 1 year specifically in healthcare, medical, or aesthetic/elective service marketing.
• Proven expertise in Google Ads (PPC) and Facebook/Meta Business Suite.
• Strong knowledge of Local SEO best practices and Google Business Profiles.
• Proficiency in CMS platforms (e.g., WordPress) and Google Analytics.
• Experience with CRM systems and marketing automation (e.g., HubSpot, Salesforce Health Cloud, or patient-specific tools like PatientPop/RSI).
• Strong copywriting skills for both digital and print, and the ability to translate complex medical terms into patient-friendly content.
• Ability to read, write, and fluently speak English and Spanish.
• Ability to travel to various office/practice/surgical sites within the region.

Nice To Haves

• Graphic design experience (Adobe Creative Suite or similar programs) preferred.
• Experience with professional video editing software preferred.
• Certifications in Google Ads and Google Analytics preferred.

Responsibilities

• Plan, execute, and optimize multi-channel digital marketing campaigns (Google Ads, Meta Ads, Display) to drive lead generation, consultation bookings, and brand awareness for all clinic locations.
• Manage local SEO for all locations, optimizing Google Business Profiles, website content, and location listings to ensure top rankings for services like "cataract surgeon" and "LASIK".
• Maintain and update provider and service-line pages on the corporate website, ensuring content is SEO-friendly, mobile-optimized, and drives visitors to take action (e.g., call or book a consultation).
• Actively monitor and manage online reviews and reputations across platforms (Google, Healthgrades, Zocdoc).
• Implement automated patient feedback campaigns to increase 5-star reviews.
• Develop and manage organic and paid social media content calendars (Facebook, Instagram, LinkedIn, TikTok), focusing on patient education, testimonial videos, and doctor spotlights.
• Measure and report on the ROI of marketing campaigns to leadership, utilizing tools like Google Analytics, CRM data, and call tracking software (e.g., CallRail) to assess performance.
• Manage patient segmentation and email marketing campaigns to nurture leads, re-engage former patients, and send appointment reminders.
• Ensure all marketing collateral, web content, and social media posts adhere strictly to HIPAA guidelines and the organizational brand identity.
• Create, update, and maintain physical brochures, handouts, appointment cards etc., used by the organization.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 1-10 employees