Digital Marketing Specialist

Docusign • Chicago, IL

4h • Hybrid

About The Position

We are looking for a strategic and execution-oriented Senior Manager, Lifecycle Marketing to drive incremental revenue growth and customer retention across our key business segments. In this role, you will be the architect of the journey for our managed accounts, designing omnichannel programs that guide users between self-service efficiency and high-touch sales engagement.
You won't just send newsletters; you will lead the charge in Agentic AI marketing, deploying intelligent, autonomous email workflows triggered by product usage, renewals, and winback signals. By leveraging predictive models and a sophisticated experimentation mindset, you will bridge the gap between Marketing and Sales, ensuring every customer receives the right message at the right time to drive expansion.
This position is an individual contributor role reporting to the Director, Lifecycle Marketing.

Requirements

• 8+ years of experience in lifecycle marketing, with a heavy emphasis on email marketing at a fast-growth B2B SaaS company
• Experience with enterprise-grade Marketing Automation Platforms (MAP) to build multi-stage, branching logic journeys.
• Experience using generative AI and predictive analytics to automate copy generation and personalize email content at scale
• Proven track record of partnering with Sales and Success teams to build lead routing and handoff triggers via email
• Ability to dive into email performance metrics and behavioral data to segment audiences and forecast revenue impact
• Ability to craft compelling, action-oriented email copy that aligns with brand voice while driving high conversion rates
• Bachelor’s degree in Marketing, Business, or a related field

Nice To Haves

• Experience with marketing personalization and experimentation, with the ability to learn new technologies, products, or systems quickly
• Experience working in a Product-Led Growth model and an understanding of B2B SaaS
• Ability to think strategically about how AI can transform marketing processes—driving programs from inception to execution to analysis with an AI-first mindset
• Passion for staying ahead of AI trends and a track record of piloting new technologies to drive competitive advantage
• Comfort working with data using SQL to pull, analyze, and interpret marketing and product performance insights

Responsibilities

• Own the strategy and execution of expansion programs across email and in product for existing customers, focusing on maximizing lifetime value and driving net new contract growth
• Deploy "Agentic" AI email workflows (triggered by real-time usage data, mid-term milestones, and renewal windows) that autonomously move customers through the sales funnel
• Use email as the engine for routing high-propensity leads to the Sales team
• Define the email touchpoints that qualify leads and collaborate on incentive experiments to boost conversion
• Partner with Data Science to operationalize propensity models, using them to intelligently route customers to either automated self-service paths or Sales-assisted interactions
• Drive the adoption of existing self-service tools (automated renewals, license management) and lead the go-to-market strategy for new product feature launches
• Protect gross retention rates by building proactive "save" journeys for both administrators and end-users to ensure long-term account health
• Act as the connective tissue between segment-specific marketing and the broader growth squads to ensure a unified customer experience
• Lead a rigorous email testing roadmap—including A/B testing copy, design, timing, and holdout groups—to prove incremental revenue impact

Benefits

• Bonus: Sales personnel are eligible for variable incentive pay dependent on their achievement of pre-established sales goals. Non-Sales roles are eligible for a company bonus plan, which is calculated as a percentage of eligible wages and dependent on company performance.
• Stock: This role is eligible to receive Restricted Stock Units (RSUs).
• Global benefits provide options for the following:
• Paid Time Off: earned time off, as well as paid company holidays based on region
• Paid Parental Leave: take up to six months off with your child after birth, adoption or foster care placement
• Full Health Benefits Plans: options for 100% employer paid and minimum employee contribution health plans from day one of employment
• Retirement Plans: select retirement and pension programs with potential for employer contributions
• Learning and Development: options for coaching, online courses and education reimbursements
• Compassionate Care Leave: paid time off following the loss of a loved one and other life-changing events

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level