Digital Marketing Specialist

Banner Engineering•Plymouth, MN

About The Position

Banner Engineering seeks an experienced Digital Marketing Specialist to drive growth through our website, email platform, and digital product content ecosystem. This role requires a balance of strategic thinking and hands-on execution, with an expectation to proactively identify opportunities and drive improvements. This role is responsible for executing and optimizing email campaigns in alignment with broader marketing strategy, ensuring digital readiness for product launches, and optimizing web content to support business objectives, enable Sales, and move users efficiently through the marketing funnel toward Sales Qualified Leads. This individual partners closely with the Data team, to ensure structured product information supports discoverability, usability, and campaign effectiveness. This position requires a strategic, solutions-oriented professional who can translate business goals into digital execution, think critically in ambiguous situations, and independently advance initiatives with sound judgment and initiative.

Requirements

Bachelor’s degree in Marketing, Engineering, MIS, or related field
6+ years of experience in digital marketing, ecommerce, or product content management
Experience working with PIM systems and structured product data environments
Experience authoring content in Adobe Experience Manager or similar enterprise CMS
Experience executing email marketing campaigns, including build, testing, and deployment, in alignment with broader campaign strategy
Strong understanding of SEO and generative search principles, with the ability to align content to user needs and buying behavior
Proficiency in Microsoft Excel including functions and pivot tables
Ability to manage multiple priorities in a fast paced team environment
Demonstrated ability to take ownership of projects, navigate ambiguity, and deliver solutions with minimal direction
Strong communication, critical thinking, organization, and attention to detail

Nice To Haves

Familiarity with industrial automation, IIoT, or technical B2B product environments
Experience working with CRM platforms and understanding of lead lifecycle management
Experience using web analytics, personalization, A/B testing, and localization to inform decisions and optimize digital performance
Graphic design experience or creative tool proficiency
Continuous improvement or project management experience

Responsibilities

Drive digital readiness for product launches and announcements by collaborating cross functionally to ensure web and email content is accurate, aligned, and delivered on time
Improve conversion performance by optimizing content, page structure, and user flow across key digital journeys
Serve as the Marketing point of contact for PIM related initiatives, partnering with the Data team to align product attributes and taxonomy
Enhance product categorization and site architecture to improve user flow, reduce friction, and support intuitive product discovery
Author and publish product pages, campaign landing pages, and solution content in Adobe Experience Manager (CMS)
Apply SEO and GEO best practices across digital channels to improve content visibility
Support strategic email marketing initiatives including campaign planning, segmentation, build execution, testing, performance analysis, and continuous optimization
Partner with the marketing analyst to interpret website and campaign analytics, using insights to improve conversion performance and user experience
Collaborate with writers and designers to create structured, persuasive digital content that educates users, reinforces expertise, and upholds the Banner brand
Contribute to sprint validation and regression testing during website code deployments
Translate annual business objectives into digital initiatives that support revenue growth and strengthen the customer journey
Evaluate complex assignments, develop clear recommendations, and execute effectively with minimal oversight
Other duties as assigned