Digital Marketing Specialist

Adtalem Global Education•Columbia, IL

3d•$53,521 - $96,737•Hybrid

About The Position

We are seeking a strategic and detail-oriented Marketing Specialist to assist in executing paid media creative, reporting, and campaign performance across multiple channels. This role is pivotal in shaping our creative strategy and calendar, optimizing ad performance, and collaborating with internal and external agency stakeholders to drive impactful marketing initiatives.

Requirements

3–5 years of recent marketing experience in planning, creating and implementing direct marketing and online advertising campaigns.
Proficiency with MS Office skills essential including Outlook; must be extremely proficient in use of PowerPoint.
Demonstrated organizational skills to manage multiple projects along with excellent oral and written communications skills.
Experience working in an agency environment and managing agency relationships to support effective collaboration, alignment, and campaign execution.
Strong understanding of paid media channels (Search, Social, OTT, YouTube).
Excellent project management and stakeholder communication skills.
Detail-oriented with strong organizational and time management abilities.
Comfortable working in a fast-paced, collaborative environment.
Experience with Google Ads, RSA copywriting, and campaign optimization.
Proficiency in marketing analytics and reporting tools.

Nice To Haves

Familiarity with AI tools for marketing

Responsibilities

Own the monthly creative planning process for paid media campaigns.
Executes end‑to‑end go‑to‑market asset deployment, ensuring all creative materials are finalized, trafficked, and launched across digital and paid media channels to support campaign objectives.
Manage & evaluate asset performance and make data-driven decisions on what to add or remove.
Traffic new creative assets to media partners and manage launch timelines.
Develop insights and produce reports for leadership on campaign creative effectiveness in partnership with the agency, leveraging Google Analytics, platform analytics, Google Ads, and Meta Ads to assess performance and optimize future strategy.
Analyze campaign performance data (CPA, CTR, ROAS) to drive creative strategy and budget allocation.
Design and execute A/B tests for ad copy, creative assets, and landing pages to improve Conversion Rate Optimization (CRO).
Lead internal ad copy creation and approval process leveraging  AI tools for ideation and initial drafts.
Collaborate with compliance teams to ensure advertising standards are met.
Manage media budget invoicing and accruals to ensure accurate media spend and allocation
Ensure timely and accurate financial documentation.
Performs other duties as assigned and complies with all organizational policies and standards.