Digital Marketing Specialist

About the position

Solera is a global leader in data and software services that strives to transform every touchpoint of the vehicle lifecycle into a connected digital experience. In addition, we provide products and services to protect life's other most important assets: our homes and digital identities. Today, Solera processes over 300 million digital transactions annually for approximately 235,000 partners and customers in more than 90 countries. Our 6,500 team members foster an uncommon, innovative culture and are dedicated to successfully bringing the future to bear today through cognitive answers, insights, algorithms and automation.

Responsibilities

• Plan and execute digital marketing campaigns focused on driving leads, service appointments, and showroom traffic.
• Manage paid advertising across Google, Facebook, Instagram, Display, and other platforms; monitor performance and optimize based on data.
• Create and schedule email campaigns for sales events, service promotions, and follow-ups using marketing automation tools.
• Collaborate with dealership sales and service teams to align offers and promotions with local market needs.
• Maintain and update website content, landing pages, and inventory feeds; ensure accurate representation of products and offers.
• Analyze performance metrics and report on KPIs—traffic, leads, conversions, ROI.
• Proactively provide business recommendations including market/industry trends to improve customer performance.
• Stay current with automotive digital trends, vendor platforms, and changes in consumer behavior.
• Onboard new customers and programs internally and also with vendor partners.

Requirements

• 3+ years of experience in digital marketing, ideally in the automotive retail space.
• Strong understanding of paid media, SEO/SEM, social, and CRM marketing tactics.
• Proficient in Google Ads, Facebook Business Manager, Google Analytics (GA4), and marketing automation platforms (e.g., VinSolutions, Dealer, or equivalent).
• Solid writing skills for email, ad copy, and website content.
• Ability to work in a fast-paced environment and juggle multiple campaigns at once.
• Bachelor's degree in Marketing, Communications, or a related field preferred.

Nice-to-haves

• Experience with inventory marketing tools like Dealer Inspire, CarNow, or other dealer tech stacks.
• Working knowledge of automotive DMS platforms and lead handling processes.
• Familiarity with video or creative production tools (Canva, Adobe, etc.).