TAMKO Building Productsposted 5 days ago
Galena, KS
Merchant Wholesalers, Durable Goods
TAMKO is seeking a Digital Marketing Specialist that will be responsible for planning, executing, and optimizing digital marketing campaigns across a variety of platforms, including search engines, social media, email, and display advertising. This role involves developing strategies to drive traffic, enhance brand visibility, and engage audiences through content creation, social media management, SEO & SEM, and paid advertising. The specialist will also utilize CRM tools to track customer interactions and leverage analytics to improve campaign performance. The ideal candidate will stay up-to-date with industry trends, continuously optimize marketing efforts, and drive measurable results across all digital channels.
Essential Job Functions
To perform this job successfully, an individual must be able to perform each essential function satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions. Other duties may also be assigned.
* Paid Campaign Development & Management: Plan, execute, and optimizeâ¯digitalâ¯marketingâ¯campaigns across multiple platforms including search engines, social media, email, and display advertising.
* Salesforce MCE & MCAE Administration: Manage and optimize Salesforce Marketing Cloud Engagement (MCE) and Account Engagement (MCAE) platforms, including campaign configuration, automation workflows, lead nurturing, segmentation, and integration with Salesforce CRM. Ensure best practices are followed for data hygiene, scoring models, and reporting to support scalable, high-performing marketing initiatives.
* Lead Monitoring & Scoring Oversight: Serve as the primary contact for tracking and managing new leads entering Salesforce via Pardot. This includes ongoing monitoring of lead scoring, ensuring leads are routed correctly, testing and validating form and campaign processes, and escalating issues via the Thunder/Amplify contract to ensure data integrity and proper campaign performance.
* Social Mediaâ¯Marketing: Create and manage social media paid campaigns on platforms such as Facebook, Instagram, LinkedIn, Twitter, etc., to increase brand visibility, leads and engagement.
* Emailâ¯Marketing: Develop, schedule, and monitor emailâ¯marketingâ¯campaigns through MCE and MCAE, ensuring segmentation and personalization for optimal engagement.
* Analytics & Reporting: Monitor and analyze the performance ofâ¯digitalâ¯marketingâ¯campaigns using tools like Google Analytics, SEMrush, QR codes and social media insights. Provide regular reports on key metrics such as traffic, conversion rates, ROI, and engagement.
* PPC & Display Ads: Manage PPC campaigns on platforms such as Google Ads, Bing Ads, and social media ad platforms to drive traffic and conversions.
* Customer Relationship Management (CRM): Utilize CRM tools to track customer interactions and create targetedâ¯marketingâ¯campaigns.
* A/B Testing & Optimization: Continuously test and optimizeâ¯digitalâ¯marketingâ¯efforts (landing pages, ads, emails) to improve performance and achieve KPIs.
* Stay Current with Trends: Keep up to date with the latestâ¯digitalâ¯marketingâ¯trends, tools, and best practices to drive innovation and growth.
Requirements
* Education & Experience: High school diploma or GED required. Bachelor's degree in marketing, business, or related field preferred; or a combination of education and 5+ years of relevant experience.
* Digital Marketing Expertise: Proven experience in planning, executing, and optimizing integrated campaigns across SEM, SEO, PPC, display ads, social media, and email. Strong command of Google Ads, Bing Ads, Google Analytics, and marketing automation platforms.
* Salesforce Marketing Cloud: Hands-on experience with Salesforce Marketing Cloud Engagement (Journey Builder, Email Studio, Automation Studio), including campaign creation, segmentation, data management, dynamic content, and integration with Salesforce CRM.
* Marketing Automation & CRM: Proficient in marketing automation systems and CRM tools for audience targeting, personalization, campaign tracking, and performance reporting.
* Content & Creative Skills: Experience in A/B testing, influencer/affiliate marketing, and online research.
* Professional Skills: Excellent communication and organizational skills, detail-oriented, with the ability to manage multiple projects independently and within a team. Prior management and training experience preferred.
* Other Qualifications: Experience in news media or digital investigative research a plus. Must stay current with industry trends and best practices.
Physical Requirements/Work Environment
The physical demands described here are representative of those that must be met by an employee to perform the essential functions of this job. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions.
* The employee must be able to operate computer and other office equipment.
* The noise level in the work environment is usually quiet and occasionally moderate.
In addition to competitive wages, TAMKO offers a comprehensive benefits package, including Group Health and Life Insurance, Vision and Dental Insurance, a Flexible Benefits Plan, a 401(k) Retirement Plan with company match, a Profit Sharing Retirement Plan, and other valuable benefits.
This job description is intended to describe the general nature and level of work expected. It is not intended to be an exhaustive list of all responsibilities, duties, or skills required and is subject to change at any time based on business needs.
TAMKO Building Products LLC is one of the nation's largest independent manufacturers of residential and commercial roofing products, waterproofing products, and related building materials. Headquartered in Galena, Kansas, TAMKO has been committed to innovation, quality, and customer service for over 80 years. Our success is driven by our people - individuals who take pride in their work, share an ownership mindset, and are dedicated to delivering excellence. At TAMKO, we strive to foster a safe, supportive, and rewarding work environment where employees can grow and succeed.
Essential Job Functions
To perform this job successfully, an individual must be able to perform each essential function satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions. Other duties may also be assigned.
* Paid Campaign Development & Management: Plan, execute, and optimizeâ¯digitalâ¯marketingâ¯campaigns across multiple platforms including search engines, social media, email, and display advertising.
* Salesforce MCE & MCAE Administration: Manage and optimize Salesforce Marketing Cloud Engagement (MCE) and Account Engagement (MCAE) platforms, including campaign configuration, automation workflows, lead nurturing, segmentation, and integration with Salesforce CRM. Ensure best practices are followed for data hygiene, scoring models, and reporting to support scalable, high-performing marketing initiatives.
* Lead Monitoring & Scoring Oversight: Serve as the primary contact for tracking and managing new leads entering Salesforce via Pardot. This includes ongoing monitoring of lead scoring, ensuring leads are routed correctly, testing and validating form and campaign processes, and escalating issues via the Thunder/Amplify contract to ensure data integrity and proper campaign performance.
* Social Mediaâ¯Marketing: Create and manage social media paid campaigns on platforms such as Facebook, Instagram, LinkedIn, Twitter, etc., to increase brand visibility, leads and engagement.
* Emailâ¯Marketing: Develop, schedule, and monitor emailâ¯marketingâ¯campaigns through MCE and MCAE, ensuring segmentation and personalization for optimal engagement.
* Analytics & Reporting: Monitor and analyze the performance ofâ¯digitalâ¯marketingâ¯campaigns using tools like Google Analytics, SEMrush, QR codes and social media insights. Provide regular reports on key metrics such as traffic, conversion rates, ROI, and engagement.
* PPC & Display Ads: Manage PPC campaigns on platforms such as Google Ads, Bing Ads, and social media ad platforms to drive traffic and conversions.
* Customer Relationship Management (CRM): Utilize CRM tools to track customer interactions and create targetedâ¯marketingâ¯campaigns.
* A/B Testing & Optimization: Continuously test and optimizeâ¯digitalâ¯marketingâ¯efforts (landing pages, ads, emails) to improve performance and achieve KPIs.
* Stay Current with Trends: Keep up to date with the latestâ¯digitalâ¯marketingâ¯trends, tools, and best practices to drive innovation and growth.
Requirements
* Education & Experience: High school diploma or GED required. Bachelor's degree in marketing, business, or related field preferred; or a combination of education and 5+ years of relevant experience.
* Digital Marketing Expertise: Proven experience in planning, executing, and optimizing integrated campaigns across SEM, SEO, PPC, display ads, social media, and email. Strong command of Google Ads, Bing Ads, Google Analytics, and marketing automation platforms.
* Salesforce Marketing Cloud: Hands-on experience with Salesforce Marketing Cloud Engagement (Journey Builder, Email Studio, Automation Studio), including campaign creation, segmentation, data management, dynamic content, and integration with Salesforce CRM.
* Marketing Automation & CRM: Proficient in marketing automation systems and CRM tools for audience targeting, personalization, campaign tracking, and performance reporting.
* Content & Creative Skills: Experience in A/B testing, influencer/affiliate marketing, and online research.
* Professional Skills: Excellent communication and organizational skills, detail-oriented, with the ability to manage multiple projects independently and within a team. Prior management and training experience preferred.
* Other Qualifications: Experience in news media or digital investigative research a plus. Must stay current with industry trends and best practices.
Physical Requirements/Work Environment
The physical demands described here are representative of those that must be met by an employee to perform the essential functions of this job. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions.
* The employee must be able to operate computer and other office equipment.
* The noise level in the work environment is usually quiet and occasionally moderate.
In addition to competitive wages, TAMKO offers a comprehensive benefits package, including Group Health and Life Insurance, Vision and Dental Insurance, a Flexible Benefits Plan, a 401(k) Retirement Plan with company match, a Profit Sharing Retirement Plan, and other valuable benefits.
This job description is intended to describe the general nature and level of work expected. It is not intended to be an exhaustive list of all responsibilities, duties, or skills required and is subject to change at any time based on business needs.
TAMKO Building Products LLC is one of the nation's largest independent manufacturers of residential and commercial roofing products, waterproofing products, and related building materials. Headquartered in Galena, Kansas, TAMKO has been committed to innovation, quality, and customer service for over 80 years. Our success is driven by our people - individuals who take pride in their work, share an ownership mindset, and are dedicated to delivering excellence. At TAMKO, we strive to foster a safe, supportive, and rewarding work environment where employees can grow and succeed.
