Digital Marketing Specialist

About the position

We are seeking a creative, data-driven, and detail-oriented Digital Experience Specialist to join our team. This role is pivotal in shaping and optimizing the user experience across our digital platforms. You will be responsible for authoring and maintaining website content, designing and implementing key landing pages, running A/B tests, and continuously improving site performance, SEO, and engagement.

Responsibilities

• Create, update, and manage web content using Adobe Experience Manager, ensuring brand consistency and high-quality user experiences in collaboration with brand, design, and development teams.
• Design and build high-converting landing pages for campaigns, product launches, and key initiatives, optimizing layout, messaging, and CTAs based on performance data and user behavior.
• Lead the annual MY Turn website refresh, ensuring accurate product representation, seamless user experience, and timely go-live execution.
• Ideate A/B and multivariate tests to improve conversion rates and user journeys; analyze results and translate insights into actionable recommendations.
• Partner with Martech teams to define and implement personalization strategies using CDPs and customer insights, leveraging behavioral, demographic, and contextual data.
• Collaborate with developers to implement accessibility standards and ensure cross-browser compatibility.
• Identify bugs and enhancements across websites, create user stories, and test tickets before being released to production.
• Implement on-page SEO best practices including metadata, structured data, keyword optimization, and internal linking; conduct regular audits to resolve SEO issues.
• Partner with SEO specialists to improve organic search visibility and rankings.
• Use tools like Google Analytics, Lucky Orange, and Adobe Analytics to track user behavior and site performance.
• Develop a website performance report, leveraging strong presentation skills to effectively communicate data-driven insights and shape digital strategy for key stakeholders.
• Ability to effectively communicate project goals, gain buy-in from internal and external stakeholders, and communicate progress, roadblocks, and solutions on path to project completion.
• Skill with building relationships across multiple teams to allow for efficient collaboration to overcome issues and achieve objectives.

Requirements

• Bachelor's degree in Marketing, Digital Media, Web Design, or a related field.
• 5+ years of experience in web content management: preferred Adobe Experience Manager.
• Excellent communication and project management skills (utilizing project management software and/or excel), with high proficiency in PowerPoint (or equivalent presentation tools).
• Proficiency with CMS platforms and A/B testing.
• Strong understanding of SEO, web performance metrics, and responsive design.
• Familiarity with HTML/CSS and basic JavaScript is a plus.

Benefits

• Medical, dental, vision insurance
• Paid vacation
• 401k (up to 4% match)
• Health Savings Account (with company contribution)
• Wellbeing program
• Product purchase discounts