About the position
Zirous is looking to add a full-time Digital Marketing Strategist to our internal marketing team. This position will work in a hybrid model with both work from home (remote) days on each Monday and Friday, as well as on-site days at the West Des Moines, IA office every Tuesday, Wednesday, Thursday. Zirous offers a flexible schedule to meet business needs and personal needs.
Responsibilities
- Collaborate closely with the marketing team on digital/content marketing strategy, sales enablement, campaigns, partner marketing initiatives, and analytics.
- Manage design and creative templates, collateral, and digital assets.
- Develop eye-catching and on-brand templates for web and print, including landing pages, sales collateral, business cards, etc using Adobe Illustrator and InDesign.
- Lead the execution of paid social media ads on Facebook, LinkedIn, and Instagram, focusing on targeting, ad creative, and campaign performance.
- Manage web and search engine optimization (SEO) including structure, design, and web updates.
- Manage Google Analytics, Tag Manager, Search Console, and UTM tracking to capture accurate data, optimize performance, and drive informed marketing decisions.
- Assist with campaign building, ad-groups and ad experiments to find the top performing digital tactics (based on conversions).
- Assist with the planning, creation and publishing of relevant, original and highly-engaging content on social media channels including LinkedIn, Facebook, and Twitter.
- Manage campaigns and customer journeys that span and track sales and marketing touchpoints to engage customers throughout their lifecycle.
- Maintain strong relationships with marketing and sales to drive business results toward goals.
- Assist with events, webinars, partner marketing and other marketing initiatives.
- Other duties as assigned.
Requirements
- Bachelor's Degree in marketing, communications, or related field.
- 1 - 3 years of digital marketing experience.
- Highly analytical and creative.
- Strong critical thinking and problem-solving skills.
- Action-oriented leader with exceptional project management skills.
- Proficient in Adobe Creative Suite, CMS (WordPress), SEO, PPC (Google Adwords/Display), content marketing, Organic and Paid social media marketing (Facebook/LinkedIn/Instagram), website conversion optimization and marketing analytics.
Nice-to-haves
- Experience with email and marketing automation (Marketo) preferred.
- Experience with CRM (Salesforce) preferred.
Benefits
- Competitive salary along with an attractive benefits package, including a 401(k) match.
- Flexible scheduling options.
- Unlimited time off - take the time you need while still being there for your teammates and Zirous.
- Paid holidays to recharge and relax.
- Cell phone subsidy and discounts with Verizon.
- Professional development opportunities: certifications, continued education, speaking engagements, etc.
- Recognition for a job well done with Employee of the Month and Employee of the Year awards with bonus amounts for each.
- Company-wide lunches on-site and remotely.
- Lunch and Learns throughout the year.
- Casual dress - jeans, sweatshirts, and flip flops are all acceptable while in our office or while working from home.
