Digital Marketing (Web & SEO) Summer Intern

Pacvue

4h•Remote

About The Position

The Digital Marketing (Web & SEO) Intern will support Pacvue’s marketing team in maintaining and improving the company website while learning how websites drive inbound demand and pipeline generation. Through hands-on experience working with marketing, development, and content teams, the intern will gain exposure to website management, SEO fundamentals, marketing analytics, and emerging search trends including AI-driven discovery and LLM-based search experiences.

Requirements

Interest in digital marketing, SEO, or website management
Analytical mindset with attention to detail
Strong written communication skills
Comfortable working with cross-functional teams (email, Slack)
Curious and eager to learn about marketing and emerging AI search trends

Nice To Haves

Familiarity with website or CMS tools (e.g., WordPress)
Basic understanding of SEO or web analytics concepts

Responsibilities

Assist with ongoing website updates and improvements within WordPress to maintain a seamless and high-performing user experience.
Support SEO optimization efforts, including page structure, metadata updates, internal linking improvements, and content formatting under guidance from the marketing team.
Assist with marketing website experimentation efforts including A/B testing of landing pages, CTAs, headlines, and page layouts to improve engagement and conversion.
Support implementation and validation of website tracking through tools such as Google Tag Manager (GTM) to ensure accurate measurement of user behavior and marketing performance.
Work cross-functionally with demand generation, social, lifecycle, and events teams to understand how website updates support marketing campaigns and pipeline generation.
Assist in researching emerging search trends including AI search, LLM discovery, and citation tracking to understand how Pacvue’s content appears in AI-generated responses.
Assist in optimizing a set of existing website pages or blog posts to improve SEO alignment, user experience, and engagement.
Contribute to a structured audit of selected website pages to identify opportunities related to content structure, SEO optimization, and user flow.
Support implementation or documentation of A/B tests on landing pages to evaluate engagement and conversion performance.
Assist in validating website tracking events through Google Tag Manager to ensure marketing performance metrics are captured accurately.
Compile research on AI-driven search results and LLM citation visibility for Pacvue content and summarize insights for the marketing team.
Present key findings, insights, and recommendations to the marketing team at the end of the internship.