Digital Media Analyst

HD Supply

163d

About The Position

Delivers in-depth insights for paid marketing campaigns. Leads reporting deliverables and testing strategies, including analyzing traffic sources, customer flows and journeys, and site experiences to help optimize conversion rates.

Requirements

• Typically requires BS/BA in a related discipline.
• Generally 2-5 years of experience in a related field OR MS/MA and generally 2-4 years of experience in a related field.
• Certification is required in some areas.

Responsibilities

• Leads the reporting and analyses of marketing data to better understand how various marketing channels work together.
• Identifies root causes of trends within accounts.
• Analyzes online results and identifies areas to enhance online marketing performance.
• Provides optimization recommendations and other actionable insights related to paid search and display information.
• Identifies trends and opportunities for content changes and website enhancements to drive current and future business growth.
• Serves as the primary resource for marketing reporting and data analytics tools.
• Provides performance reporting on marketing initiatives and translates data sets into actionable results that align with business objectives.
• Assists in troubleshooting and quality assurance testing pixel implementation and landing page tracking.
• Researches emerging trends and industry developments and participates in interdepartmental knowledge sharing meetings.

What This Job Offers

• Education Level: Bachelor's degree
• Number of Employees: 5,001-10,000 employees