DIGITAL MEDIA MANAGER - 71000511

State of Florida • Tallahassee, FL

1d • $65,000

About The Position

The Digital Media Manager serves as the agency’s lead strategist and content creator for all social media platforms, working closely with the regional Public Information Officers (PIOs), and FDLE’s video production team to deliver cohesive, high‑impact digital content. This position is responsible for developing and executing a comprehensive social media strategy that advances the agency’s mission, strengthens public trust, and showcases FDLE’s services, initiatives, and daily work.

The Digital Media Manager must demonstrate strong leadership, strategic communication expertise, and a thorough understanding of the department’s programs and priorities. This role requires exceptional judgment, a professional demeanor, and the ability to communicate effectively on behalf of a statewide law enforcement agency. The role requires participation in a rotating monthly on‑call schedule to support urgent communications needs.

Requirements

• Knowledge of AP Style, grammar, and punctuation for clear, accurate writing
• Knowledge of public relations, public information, strategic communications, and best practices for government and public safety communication
• Knowledge of social media platforms, trends, analytics tools, and strategies to maximize reach and engagement
• Ability to establish and maintain effective working relationships with colleagues, PIOs, leadership, and external partners
• Ability to analyze information and identify public information or communication needs
• Ability to plan, organize, and coordinate work assignments in a fast paced environment
• Ability to communicate effectively in both oral and written form, including drafting press releases, media advisories, and digital content
• Ability to lead and execute a comprehensive social media strategy for a statewide law enforcement agency
• Ability to plan, prepare, and disseminate news releases, speeches, talking points, and other communication materials as needed
• Ability to collaborate effectively with PIOs, the video team, leadership, and partner agencies to ensure cohesive messaging

Responsibilities

• Serving as the lead for social media strategy, to include Facebook, X, Instagram, LinkedIn, YouTube and any other emerging platforms
• Creating, editing, and publishing daily content across all social media platforms, ensuring accuracy, timeliness, and alignment with agency priorities
• Collaborating with regional Public Information Officers (PIOs) and the video production team to produce cohesive, high‑quality, engaging digital content
• Managing community engagement by monitoring comments, responding to inquiries, and identifying opportunities to strengthen public interaction
• Developing and scheduling social media campaigns that highlight agency initiatives, operations, services, and member achievements
• Enhancing and refine the agency’s social media voice, brand presence, and digital storytelling approach
• Establishing and maintaining best practices for social media operations, including tone, style, accessibility, and crisis communication protocols
• Designing graphics, multimedia products, and short‑form videos to support digital storytelling and increase audience engagement
• Tracking analytics and performance metrics to evaluate content effectiveness and inform future strategy
• Supporting major events, press conferences, public safety campaigns, and statewide initiatives through coordinated digital content

Benefits

• State of Florida Tuition Waiver Program
• Paid holidays, vacation and sick leave
• HMO and PPO health insurance options with premiums starting as low as $50 per month
• $25,000 in automatic life insurance coverage
• Multiple supplemental insurance options including: dental, vision, disability and more
• Paid maternity leave and parental leave following the birth or adoption of a child
• Pension and investment retirement plan options
• Tax deferred medical and child care reimbursement accounts.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed