Digital Media Strategist

About the position

The Digital Media Strategist is a part of the Media Strategy team servicing Nexstar’s strategic accounts, involved in all phases of the digital campaign lifecycle but with a focus on presales media strategy and planning. The Media Strategist will lead/assist in all aspects of client communication, campaign oversight, and account growth, including on-boarding, strategy, planning, proposals, organization, analysis, and new opportunities. This individual will be responsible for coordination between internal and external teams for successful advertising campaign execution across all digital channels, including programmatic, social, and SEM.

Responsibilities

• Develop and implement high level media strategies and tactics, innovative ideas, and solutions for impactful digital media campaigns during the presale process
• Partner closely with Nexstar sales teams and advertisers to produce best-in-class digital media solutions
• Communicate media plan strategy and how it effectively meets client goals through persuasive pitch materials and client presentations
• Establish tangible KPIs for each plan, considering historical information, client goals and objectives
• Own the creation and management of media plans and budgets throughout the presales process
• Manage pricing and profit margin while balancing effective media planning and client needs
• Conduct and lead internal and external meetings with the Sales teams as well as advertising clients through creation and distribution of pre-call/meeting agendas and action-oriented recaps
• Expertly speak to all digital product capabilities and proactively stay abreast of industry trends and developments to apply to day-to-day planning
• Effectively manage communication with media partners on an account/campaign level, with strong collaboration in developing media solutions that will achieve client goals
• Work with client success managers and activation teams on optimization recommendations, best practices and reporting needs providing clear insights to clients
• Own organization of assigned Asana tiles, SharePoint files, media plans, and all communication from the client and markets
• Lead the initiative in thought leadership via POVs related to industry trends specific to vendors/technology/competitive

Requirements

• Candidate should have a Bachelor’s degree or equivalent work experience with a minimum of 2-3 years of experience in digital advertising and media planning
• Previous experience in digital media planning required, including strong media math skills and Excel proficiency
• Knowledge of programmatic, social and SEM advertising and the media landscape in general
• Ability to multi-task with ease in a fast-paced environment and remain accountable to deadlines without exceptions
• Extreme attention to detail, organizational skills, and strong sense of urgency
• Fluency in DSPs, Google Ads, and social media platforms, including but not limited to Facebook/Instagram, TikTok, Snapchat, LinkedIn, Twitter and Pinterest, and ability to use each channel to maximize client returns
• Experience in lead generation/CPA and reporting on ROAS a plus
• Strong client service skills
• Ability to analyze and present data effectively and efficiently
• Persuasive oral and written communication
• Strong interpersonal skills and ability to work well with a team and independently
• Proficiency in Microsoft Office (Excel, Outlook, PowerPoint, Word)

Benefits

• Medical
• Dental
• Vision
• 401K match
• Paid Parental Leave
• Vacation