Digital Member Engagement Specialist

Redwood Credit Union • Napa, CA

119d • $44 - $57

About The Position

Redwood Credit Union is seeking a Digital Member Engagement Specialist, who will manage and optimize our SavvyMoney solution with a focus on driving loan, deposit and Member growth, improving financial wellness, and deepening Member engagement through the adoption of products and services. The ideal candidate is results-driven who can leverage platform analytics and data to execute targeted offers to Members including retargeting, pre-qualified and pre-approved offers while promoting financial wellness resources.

Requirements

• Excellent analytical, problem-solving, and decision-making skills.
• Advanced experience with credit bureau reporting, pre-qualification, and pre-approval processes.
• Hands-on experience with campaign management, targeting/segmentation, and reporting.
• Strong analytical skills and ability to interpret data to drive marketing strategy and provide actionable insights.
• Excellent collaboration and communication skills with the ability to work across departments and with external partners.
• Strong knowledge of applicable consumer laws and regulations including the Fair Credit Reporting Act.
• Ability to effectively plan and execute multi-step campaigns and projects.
• Ability to communicate effectively and intelligently, both verbally and in writing.
• Experience with project management skills with ability to prioritize, multi-task, successfully meet deadlines and achieve results.
• Highly Member-focused and service driven.
• Ability to establish and maintain effective working relationships with a diverse group of people to support and improve team performance, in line with RCU's Mission, Vision, Values, Culture and Service Standards.
• Ability to operate a personal computer and software including word processing, email, and intra/internet.

Nice To Haves

• A combination of education and experience equivalent to a high school diploma and a minimum of five years' experience in consumer or mortgage lending.
• A minimum of three years of experience working directly with credit bureaus on prescreen or pre-qualified campaigns for a consumer financial institution.

Responsibilities

• Maintain working knowledge of RCU's lending, deposit and other product offerings.
• Use SavvyMoney's analytics and reporting tools to identify opportunities for retargeting and to build campaign queries for pre-qualified offers.
• Execute pre-approved loan campaigns using SavvyMoney's platform, ensuring campaigns are launched accurately and on time.
• Promote SavvyMoney's financial wellness tools and insights (credit education, Credit Goals, score monitoring) to members who may benefit most.
• Oversee ongoing management of loan and other product offers within the SavvyMoney platform, keeping them up to date and relevant for Members.
• Design and run engagement campaigns to increase adoption and bring members back into the SavvyMoney experience.
• Serve as the primary liaison with SavvyMoney's customer success team to collaborate and align on campaign best practices, optimize targeting strategies, and track performance.
• Leverage platform data and analytics to provide senior management with insights on lending trends, wallet share opportunities, member score improvement, and overall engagement.
• Partner with marketing, lending, digital banking, compliance, and member services teams to ensure offers and campaigns meet the organizational goals and regulatory standards.
• Work closely with Lending Management on making recommendations on the delivery, frequency, execution, and risk assessments of engagement efforts.
• Analyze offer and campaign performance and ROI to continuously improve future strategies.
• Monitor third-party vendor performance and standards; conduct due diligence reviews.
• Review laws and regulations that impact compliance requirements, with emphasis on the Bank Secrecy Act, Patriot Act, OFAC, Card Act and Durbin Amendment, Reg Z and Reg E.

Benefits

• Competitive medical, dental, and vision insurance, mental health offerings.
• Employee performance incentive plan.
• Salary Advancement- Merit increase based on performance.
• 401(k) program with employer match.
• Competitive PTO accrual plus 11 paid company holidays and your birthday off!
• RCU employees are eligible for a .75% discount off RCU standard collateral auto loans.
• RCU employees are eligible for a 1% discount on all recreational or boat loan products.
• 2% discount off Visas and LOC Loans through RCU.
• 0% interest loan to support employees with various immigration related expenses such as visa application fees and relocation costs. Loan amount up to $1,000.
• 0% interest loan to support employees with expenses associated with the naturalization process. Loan amount up to $15,000.
• 0% interest on garment, fitness, or home office equipment loan of up to $500.
• 100% financing for employee purchased homes!

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Credit Intermediation and Related Activities
• Education Level: High school or GED