Digital Mktng Specialist II

Honeywell • Phoenix, AZ

4d

About The Position

Digital Marketing Specialist II We are seeking an experienced Website Content Specialist to support the global Honeywell Aerospace Web Marketing team. This role is responsible for managing and optimizing website content within AEM CMS environment, ensuring that digital experiences are engaging, performant, and aligned with business objectives. The ideal candidate brings expertise in content management, website optimization, UX best practices, SEO, and digital analytics, with the ability to translate data insights into continuous improvements across the website. In this role, you will deliver high-quality, optimized web experiences that support marketing campaigns and improve user engagement, strengthen performance and elevate search visibility.

Requirements

• Bachelor's degree in marketing or related field.
• 3+ years of experience in website CMS, SEO, and UX.
• Hands-on experience with Adobe Experience Manager (AEM) or similar enterprise CMS platforms.
• Strong knowledge of SEO principles and web content optimization; ability to use tools like SEMrush, Moz, Ahrefs, or Google Search Console.
• Experience using web analytics tools such as Adobe Analytics or Google Analytics to analyze website performance and user behavior.
• Familiarity with digital experience optimization, including A/B testing and personalization tools such as Adobe Target.

Nice To Haves

• Basic knowledge of HTML, CSS, and web development best practices.
• Familiarity with UX design principles and tools like Figma, Sketch, or Adobe XD.
• Excellent project management, communication and collaboration and stakeholder management skills; Strong analytical thinking, problem-solving, and attention to detail.

Responsibilities

• Website Content Management & Governance: Manage, publish, and maintain website content in AEM, ensuring alignment with brand standards, content governance policies, and digital strategy.
• Maintain and improve web pages, templates, and enhance components to ensure content consistency and scalability.
• Work with development teams to troubleshoot content-related issues and implement enhancements within the CMS environment.
• Coordinate digital updates within Agile workflows and sprint cycles.
• Website Optimization & User Experience: Optimize landing pages and website content to improve user engagement, conversion performance, and customer journeys.
• Implement and support content personalization strategies to deliver more relevant digital experiences.
• Coordinate with IT for debugging issues and implementing new functionalities to enhance website experience and improve performance.
• Experimentation & Personalization Support and implement A/B testing and multivariate experiments to validate optimization opportunities; Collaborate with marketing and analytics teams to define testing hypotheses and performance KPIs.
• Use experimentation insights to continuously refine content strategy and user journeys.
• Digital Analytics & Performance Insights Monitor and analyze web performance and identify opportunities to improve content effectiveness, engagement metrics, and conversion performance.
• Translate data insights into actionable recommendations and optimization initiatives.
• Communicate insights to stakeholders.
• SEO & Search Optimization Apply SEO best practices and implement on-page SEO strategies to improve search engine rankings and organic traffic; collaborate with SEO specialist to improve organic visibility and search performance.
• Analyze internal site search behavior and optimize content to improve search relevancy and user discovery.

Benefits

• In addition to a competitive salary, leading-edge work, and developing solutions side-by-side with dedicated experts in their fields, Honeywell employees are eligible for a comprehensive benefits package.
• This package includes employer subsidized Medical, Dental, Vision, and Life Insurance; Short-Term and Long-Term Disability; 401(k) match, Flexible Spending Accounts, Health Savings Accounts, EAP, and Educational Assistance; Parental Leave, Paid Time Off (for vacation, personal business, sick time, and parental leave), and 12 Paid Holidays.
• For more information visit: Benefits at Honeywell

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level