Digital Paid Search Manager

Rural King Supply•Mattoon, IL

1d•$60,000 - $68,000

About The Position

As a Paid Search Manager you will be responsible for strategy, execution, and optimization of paid search campaigns that drive traffic and revenue growth. This role owns campaign performance, budget efficiency, and testing initiatives while collaborating closely with SEO, merchandising, and creative teams.

Requirements

Bachelor’s degree in Marketing or related field (or equivalent experience).
3+ years of hands-on paid search management experience.
Strong analytical and strategic thinking skills.
Experience managing budgets and performance reporting.
Excellent communication and collaboration abilities.
Proficiency with Microsoft Office Suite or related software.
Working knowledge of Microsoft Office Suite.
Comfortable navigating computer systems and software to assist customers or manage activities.
Excellent verbal and written interpersonal and communication
Ability to maintain a seated or standing position for extended durations.
Capability to lift 15 pounds periodically.
Able to navigate and access all facilities.
Skill to effectively communicate verbally with others, both in-person and via electronic devices.
Close vision for computer-related tasks.
Reasonable accommodations may be made to enable individuals with disabilities to perform essential job functions.

Responsibilities

Develop and manage paid search strategies across Google Ads and other platforms.
Own campaign structure, bidding strategies, and performance optimization.
Manage and pace budgets to maximize ROI.
Analyze performance data and provide actionable insights via Looker Studio or similar tools.
Lead A/B testing of ads, keywords, and landing pages.
Collaborate with SEO and content teams to align paid and organic strategies.
Guide and mentor Paid Search Associates.
Actively participate in learning initiatives offered such as training programs, workshops, and webinars. Leverage these opportunities to acquire new knowledge, refine existing skills, and stay current on the latest developments.
Provide friendly, proactive, and professional internal and external support to others, assisting with inquiries, concerns, and issues promptly and effectively.
Demonstrate behaviors that exemplify Rural King’s Values: People First, Integrity, Attitude, Initiative, Teamwork, Accountability, and Continuous Improvement.
Perform other duties as assigned.

Benefits

401(k) plan that provides a 100% match on the first 3% of your contributions and 50% of the next 2%
Healthcare plans to support your needs
Virtual doctor visits
Access to Centers of Excellence with Barnes Jewish Hospital and Mayo Clinic’s Complex Care Program
15% Associate Discount
Dave Ramsey’s SmartDollar Program
Associate Assistance Program
RK Cares Associate Hardship Program
24/7 Chaplaincy Services
Company paid YMCA Family Membership