Digital Product Data Manager (Marketing) - AZ, CO, TX, UT, NV, NY, CA

Zions Bancorporation•Midvale, UT

11h•$150,000 - $200,000

About The Position

Consistently ranking among American Banker magazine's "Best Banks to Work For" for over a decade, Zions Bancorporation is a "Collection of Great Banks" with local brand names and management teams in each of our major Western markets. And because we’ve known that, for over 150 years, our success has come from the exceptional dedication, experience and talent of our diverse employee base, we're committed to being the premier employer of choice. Ready to make your mark on a legacy brand? Our expanding marketing team is building something special—a dynamic, in-house Creative Studio and innovative Demand Center that will transform how we connect with customers. Under fresh leadership from our newly appointed CMO, we're reimagining what marketing can be while supporting a bank known for its experienced bankers, exceptional service, and local leadership deeply rooted in the communities we serve. This isn't just another financial marketing role — it's your chance to shape a creative vision with real impact. With benefits starting on day one, 12 bank holidays, profit sharing and company-matched 401(k) contributions, Zions is committed to career growth and advancement. At Zions, the possibilities are endless. If you're ready to create work that actually matters, we're ready to review your application. You bring the talent; we bring the opportunity. We are seeking a Digital Product Data Manager to serve as the Marketing Data Product Owner for our Cross Affiliate Marketing team. This role is accountable for the vision, roadmap, and evolution of our Marketing & Customer Data Ecosystem, including our identity resolution capabilities, data products, and pipelines that enable personalization, segmentation, measurement, and enterprise decision‑making. This is not a passive data role. The ideal candidate lives and breathes data flows, data models, identity resolution, and activation across channels. You should enjoy working hands-on with engineers, architects, analysts, and designers, while also being equally confident leading with recommendations and trade-offs in front of senior stakeholders. This high-visibility role partners closely with Marketing, Digital, Sales, Product, Data Engineering, Analytics, Privacy, and Data Governance teams. You will play a pivotal role in shaping our next-generation data capabilities and accelerating our journey toward a truly data‑driven organization.

Requirements

Requires a Bachelor’s degree and a minimum of 5+ years of directly related experience ; senior-level product data experience preferred.
Proven experience as a Data Product Manager / Product Owner, Digital Product Manager, or similar role owning data-centric products
Strong background in marketing data, digital analytics, customer data, data activation, or related domains
Hands-on partnership with engineering teams and familiarity with data modeling, pipelines, APIs, identity concepts, activation workflows, and modern data stacks
Ability to analyze, interpret, and present both quantitative and qualitative data.
Excellent communication skills with the ability to influence across teams and levels.
Experience delivering in agile, iterative development environments.

Responsibilities

Act as the Product Owner for Marketing & Customer Data Products, accountable for the vision, roadmap, and delivery of data capabilities across the enterprise.
Collaborate with Marketing, Sales, Fraud, Servicing, Product, and UX teams to understand use cases, data needs, segmentation strategies, and business logic.
Define and evolve data products supporting marketing and customer lifecycle use cases including segmentation, personalization, attribution, experimentation, customer insights, fraud prevention, and identity resolution.
Develop a comprehensive strategy that aligns with business goals and drives operational and analytical use cases.
Evolve and govern identity resolution models to ensure a single view of the customer.
Drive onboarding of new and existing data sources into the ecosystem.
Build and run queries to answer business questions, validate segmentation logic, and support self-service data use cases.
Serve as the Marketing Data subject matter expert, translating business and marketing needs into clear, actionable data requirements, user stories, and acceptance criteria.
Proactively lead stakeholders with insights, options, and trade-offs—both technical and business-facing.
Partner closely with data engineers, platform teams, and architects to design and optimize scalable, high‑quality data pipelines, identity graphs, and data models (deterministic and probabilistic).
Drive prioritization, remove blockers, and deliver iterative, high‑value outcomes.
Ensure data is trusted, discoverable, governed, and activation‑ready across platforms (CRM, analytics, activation platforms, BI environments).
Measure and communicate the business impact of data products—adoption, efficiency, revenue lift, campaign performance, and customer experience improvements.