Digital Product Manager, Marketing and Data Cloud

PPG Industries

1d • Hybrid

About The Position

As the Digital Product Manager, Marketing & Data Cloud, you will help shape and execute our strategy to optimize customer engagement, retention, and acquisition. You will play a critical role in leading the deployment and adoption of Salesforce Marketing Cloud across multiple business units worldwide. This is a key role within a 3-person product team (Sales, Service, and Marketing/Data Clouds), responsible for leading the deployment and ongoing evolution of Marketing Cloud and Data Cloud across multiple business units. You will partner with an external implementation partner and cross-functional teams including Digital Marketing, Service, Sales, Commercial Excellence and IT to drive a successful enterprise rollout, ensuring scalability, consistency, and adoption. Post-deployment, you will own the Marketing & Data Cloud roadmap, shaping its evolution in line with customer needs, business objectives, and industry best practices. This is a unique opportunity to define how the company engages with customers, leveraging data-driven insights to deliver personalized, omnichannel customer experiences. This will be a hybrid role with someone reporting in office three days a week in either Pittsburgh, PA, Rueil Malmaison, France or Wroclaw, Poland.

Requirements

• Proven experience as a Product Owner / Product Manager with responsibility for Salesforce Marketing Cloud and/or Data Cloud (or equivalent platforms such as Adobe, Oracle, SAP, etc.) in an enterprise environment.
• Strong understanding of Marketing Cloud features (journey builder, email studio, mobile studio, personalization, automation, customer journeys) and Data Cloud capabilities (customer data unification, identity resolution, segmentation, activation).
• Experience managing large-scale deployments with system integrators or external vendors.
• Hands-on experience capturing and prioritizing user stories in an agile framework.
• Excellent stakeholder management, with the ability to influence and build consensus in a global, multi-business unit environment.
• Excellent communication skills (written and verbal) in English.
• Knowledge of data governance, consent management, and privacy regulations (GDPR, CCPA, etc.).
• Familiarity with integration of Marketing Cloud and Data Cloud with ERP, analytics, and third-party tools.

Nice To Haves

• Salesforce certifications (e.g., Marketing Cloud Consultant, Data Cloud Consultant, Administrator, Business Analyst, Product Owner) strongly preferred.

Responsibilities

• Lead the global deployment of Salesforce Marketing Cloud and Data Cloud, working closely with our Digital Marketing CoE and external implementation partners.
• Collaborate cross-functionally (marketing, sales, Service, IT, Analytics, data management, commercial excellence) to identify dependencies and ensure integration with other Salesforce clouds and enterprise systems.
• Capture, validate, and prioritize user stories, ensuring they are ready for delivery.
• Oversee functional design, testing, and deployment with the implementation partner, ensuring solutions meet business requirements.
• Promote standardized processes and templates while balancing regional business needs.
• Ensure data flows between Data Cloud, Marketing Cloud, and other platforms are well-defined, accurate, and secure.
• Act as the bridge between stakeholders and technical teams, ensuring requirements are clearly understood and implemented.
• Define and own the product vision and roadmap for Marketing Cloud and Data Cloud.
• Manage and prioritize the product backlog, balancing customer needs, business goals, and system capabilities.
• Partner with stakeholders to gather requirements and translate them into actionable product features and enhancements.
• Drive adoption and continuous improvement by monitoring usage, gathering feedback, and analyzing KPIs.
• Keep track of Salesforce product innovations and the competitive landscape to shape future product evolution.
• Work closely with Sales Cloud and Service Cloud product managers to deliver an integrated, end-to-end CRM ecosystem.
• Act as the key liaison for Marketing and Data Cloud across all regions and business units.
• Collaborate with business leaders to align on goals, standardize processes, and minimize customizations.
• Effectively communicate product vision, roadmap, and benefits to senior stakeholders.
• Support change management activities to enable adoption of new capabilities by business users and marketers.

Benefits

• Benefits will be discussed with you by your recruiter during the hiring process.
• Our employee benefits programs are designed to support the health and well-being of our employees.
• Any insurance coverages and benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed