POSITION SUMMARY: The Digital Product Manager supports the commitment to building innovative digital solutions to further the organization’s mission of inspiring everyone to love, enjoy and conserve the outdoors. This position is a customer centric role, focused on translating the needs of the customer into online business opportunities. This position has an e-commerce mindset, a coherent understanding of web development technologies and practices, and excellent analytical, organizational, and communication skills. This is an in-office role that requires being onsite in Springfield, Missouri. ESSENTIAL FUNCTIONS: Explores and expands opportunities that lead to business outcomes, product outcomes and traction outcomes with design and development partners. Engages in continuous discovery – benchmark the products, conduct primary research, interview product users and business stakeholders, distill insight from analytics, user testing and replays. Defines the opportunity and makes a case for why the approach represents a win for both the business and for the customers with supporting KPIs. Documents findings with written objectives and underlying assumptions and focuses the efforts with user stories and criteria that define what winning looks like. Collaborates with UX and interaction designers, business analysts and web developers to define functional requirements and test criteria, and to finesse the hand-off to development + QA. Partners with business owners and product teams to craft product roadmaps that lead to optimal outcomes while maximizing agility and responding to changes in approach / marketplace. Manages the backlog for the digital products / stories / tasks. Writes product objectives, KPIs, user stories and test criteria. Leads / facilitates solution design, feature development, QA and acceptance testing. Partners with cross functional teams to align on feature development and prioritization. Partners with IT / PMO to prioritize backlog / manage resources to assure on-time delivery. Develops product positioning and messaging to assure differentiation from competitors. Monitors and evaluates product performance / lifecycle to iterate and improve capability. ALL OTHER DUTIES AS ASSIGNED
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Job Type
Full-time
Career Level
Mid Level