Digital/Social Program Manager - CRM

Medtronic • Mounds View, MN

2d • Onsite

About The Position

At Medtronic you can begin a life-long career of exploration and innovation, while helping champion healthcare access and equity for all. You’ll lead with purpose, breaking down barriers to innovation in a more connected, compassionate world. A Day in the Life We value what makes you unique. Be a part of a company that thinks differently to solve problems, make progress and deliver meaningful innovations. At Medtronic, we bring bold ideas forward with speed and decisiveness to put patients first in everything we do. In-person exchanges are invaluable to our work. We’re working a minimum of 4 days a week onsite as part of our commitment to fostering a culture of professional growth and cross-functional collaboration as we work together to engineer the extraordinary. At Medtronic, we bring bold ideas forward with speed and decisiveness to put patients first in everything we do. In-person exchanges are invaluable to our work. We’re working a minimum of 4 days a week onsite as part of our commitment to fostering a culture of professional growth and cross-functional collaboration as we work together to engineer the extraordinary. We are seeking a highly skilled digital marketing expert to join our Cardiac Rhythm Management (CRM) Integrated Marketing team. This individual will provide strategic ownership and oversight of our digital marketing ecosystem, leveraging marketing technologies and platforms to plan, develop, and execute marketing strategies across available channels. The Digital Marketing Program Manager will be responsible for developing and implementing channel-specific marketing strategies, managing the digital components of the Integrated Communications Plan (ICP), and overseeing Cardiac Rhythm Management marketing campaigns. This role will also lead CRM social listening efforts, track campaign performance, report results and continuously optimize programs based on insights and analytics. Success in this role requires strong cross-functional collaboration within the marketing organization, as well as deep expertise in marketing technology platforms and emerging digital marketing trends.

Requirements

• A Bachelor's degree and a minimum of 5 years (advanced degree and 3 years) of Marketing Communications experience (corporate or agency.)
• Experience in Word, Excel, Powerpoint , Adobe and Outlook.

Nice To Haves

• Proven planning and project management skills
• Ability to plan and manage projects efficiently and effectively
• Proven ability to work as a liaison between Marketing staff
• Strong written and oral communication skills
• Strong knowledge and understanding of marketing with an ability to translate marketing goals into effective strategic Digital Marketing plans
• Experience with all aspects of digital marketing mediums.
• Experience managing client/customer relationships.
• Bachelor's Degree in Journalism, Marketing Communications, Marketing, Advertising or related field.
• 10+ years’ experience in Marketing or Communications in medical device or pharmaceutical industry or knowledge of those industries’ key audiences.
• Experience translating marketing objectives into effective communications tactics
• Ability to create materials that promote Medtronic products to gain competitive advantage.
• Proven ability to understand global marketing principles and cultural issues.
• Understanding and experience in marketing to physicians and patients.
• Understanding of how Medtronic products work and how they are used in the clinical setting.
• For Baccalaureate degrees earned outside of the United States, a degree that satisfies the requirements of 8 C.F.R. § 214.2(h)(4)(iii)(A) is required.

Responsibilities

• Serve as a strategic advisor to digital campaigns that span various functions within the CRM marketing organization, ensuring accurate tracking, measurement and reporting key metrics to drive performance and insights.
• Enhance customer engagement through personalized and targeted digital marketing initiatives.
• Leverage marketing technologies and tools to automate processes, track performance, and optimize campaigns.
• Oversee the Cardiac Rhythm Management digital landscape, from system integration to campaign execution, ensuring all digital initiatives align with business objectives and deliver value.
• As a part of the Integrated Communications Plan process, work with Integrated Marketing partners to develop and implement detailed social/digital channel plans including requirements, scope, deliverables, key milestones, timeline, resources and budget, as well as gain necessary buy-in from key stakeholders
• Oversee digital display ad placements (journal placements and programmatic ads)
• Manage paid media campaigns with external vendor.
• Increase email channel effectiveness by partnering in the deployment of a CRM-wide customer newsletter with our Integrated Marketing and Medical Education teams
• Investigate and develop new channel marketing strategies
• Develop, manage and maintain a master calendar for all digital channels.
• Develop and maintain a system to track and maintain campaign channel budgets.
• Create and manage a digital marketing plan reporting dashboard.
• Provide regular updates to stakeholders on promotion program insights for leveraging best practices across CRM.
• Build and execute a social listening strategy.
• Work with social media monitoring team to manage responses.
• Act as the liaison for software, identifying and vetting new technologies, proposals and vendors for future digital channel initiatives to increase customer engagement.
• Liaison to OU global regions digital strategists to ensure content continuity and sharing
• Stay informed on latest trends and innovations within digital platforms and marketing technologies and apply knowledge to continually enhance our digital infrastructure.

Benefits

• Medtronic offers a competitive Salary and flexible Benefits Package
• Health, Dental and vision insurance, Health Savings Account, Healthcare Flexible Spending Account, Life insurance, Long-term disability leave, Dependent daycare spending account, Tuition assistance/reimbursement, and Simple Steps (global well-being program).
• Incentive plans, 401(k) plan plus employer contribution and match, Short-term disability, Paid time off, Paid holidays, Employee Stock Purchase Plan, Employee Assistance Program, Non-qualified Retirement Plan Supplement (subject to IRS earning minimums), and Capital Accumulation Plan (available to Vice Presidents and above, or subject to IRS earning minimums).

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level