Digital Video Content Associate

The Walt Disney CompanyLos Angeles, CA
1d

About The Position

Digital/Social Video Associates oversee the daily creation and curation of video content for ESPN YouTube channels, ESPN-branded social channels and ESPN digital platforms. They produce videos, write headlines, and evaluate stories and videos for accuracy, fairness, and social/viral potential. Editors must be able to track performance metrics and video analytics on ESPN platforms, enhancing the distribution model on all channels. This individual must have a commanding knowledge of Search Engine Optimization, be organized, and able to recognize unique and compelling content that will thrive in mobile/social environments. Must have or develop an awareness of the operations of multiple ESPN units in order to collaborate successfully in identifying and/or developing up-to-the-minute video content optimized for multiple platforms and user needs. Hours for this role will be 3pm - 12am.

Requirements

  • Minimum 1 year of working in a media environment, creating and managing content, and publishing to live streams.
  • Strong base of current sports knowledge, including teams, players, and storylines
  • Strong understanding and appreciation of news and story play.
  • Excellent headline writing skills, an understanding of optimal tactics for content distribution.
  • Ability to create and tell stories in a fast-paced, highly competitive environment.
  • Work quickly and juggle multiple varied tasks during a typical workday.
  • Possess excellent verbal and written communication skills.

Nice To Haves

  • Experience working with a variety of digital content management systems
  • Understand and follow closely the latest in social media trends
  • Non-linear editing skills (Quantel, Final Cut, Avid, Premiere, After Effects, WSC, etc.)
  • Experience in editing content, specific to the needs and specs for multiple social media platforms.
  • Has a good appreciation of popular culture and assists with understanding the tastes of ESPN users.
  • An understanding and of how sports fans are consuming content on mobile devices.

Responsibilities

  • Become a subject matter expert on the ESPN Social and Digital Platforms and apply that expertise to expand reach, engagement, and distribution of content.
  • Participate with teams internally and externally in the creation and distribution of content that best activates new audiences.
  • Analyze usage and performance metrics that can lead to content enhancements and improvements.
  • Maintain proficiency and knowledge in latest trends and best practices for video distribution on YouTube channels and ESPN Platforms.
  • Produce, create, and edit videos. This will include headline writing, tagging and managing an overall style and voice, and working with subject matter experts for specific content types.
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