Dir, Product Marketing

About the position

This Product Marketing Director role is your chance to create a meaningful impact in a prominent position, contributing to the development and implementation of the global Go-to-Market (GTM) strategy for Adobe Experience Manager, Assets. You will collaborate with renowned brands, agencies, publishers, and government institutions. It is an ambitious role that empowers you to propel the growth of a significant business at Adobe.

Responsibilities

• Own the GTM strategy and business results of specific segments or solution packaging within Adobe Experience Manager, representing strategy and performance to senior executives.
• Lead and nurture an outstanding team of product marketers, encouraging their growth to support the organization's mission.
• Mentor across the organization, participating in new talent initiatives, employee engagement, and career advancement.
• Develop customer-facing materials supporting GTM strategy, sales enablement, and thought leadership to enable success with global enterprise customers.
• Build accurate, relevant, and resonant messaging, collaborating with internal teams to ensure implementation across all customer channels.
• Complete GTM programs that drive Adobe's enterprise growth, including strategies for upselling, cross-selling, migration, and penetration.
• Lead technology initiatives that capture attention and engagement from internal marketing, PR, social, and field teams, targeting creative, marketing, CIO, and practitioner audiences.
• Drive GTM marketing programs with public relations, analyst relations, events, demand generation, and field marketing, building pipeline demands and accelerating deals.
• Participate as a business unit decision-maker in the deal approval process, facilitating approval or blocking issue based on financial and business guidelines.
• Guide and manage marketing budget allocation and decisions in coordination with Campaign Marketing.

Requirements

• 15+ years of expertise in DAM, Creative Cloud, PaaS, CMS, Integration, Application Development, or AI/ML technology.
• Proven track record of successfully selling and marketing platform technologies to CMO/CTO/CIO offices as a pre-sales or product marketer.
• Experience with outbound marketing and/or product marketing, demonstrating success and measurable results.
• Extensive brand GTM, messaging, and sales enablement experience.
• Demonstrated ability to take complex solutions and messages to market.
• Successful experience with retention marketing and driving active use post-sale.
• Strong experience leading seasoned Product Marketing leaders and Individual Contributors (ICs).

Benefits

• Competitive salary range of $163,200 -- $302,400 annually based on location and experience.
• Short-term incentives in the form of sales commission plans for sales roles.
• Annual Incentive Plan (AIP) for non-sales roles.
• Potential eligibility for long-term incentives in the form of a new hire equity award.