Direct Mail Lead

Tilt Finance

8h • Remote

About The Position

This role sits at the heart of Tilt’s card growth engine, leading one of our newest credit card acquisition channels: Direct Mail.
As the Direct Mail Lead, you’ll focus on the strategy, execution, and performance of Tilt’s direct mail program - from audience targeting and offer strategy to creative testing and unit economics. You’ll play a critical role in scaling profitable growth for our Card business by unlocking the potential of a direct mail program.
You’ll partner closely with credit, product, analytics, and external vendors to ensure our direct mail programs drive strong customer outcomes and sustainable unit economics at scale.

Requirements

• You have hands-on experience running direct mail for lending products, ideally credit cards.
• You’re deeply analytical and comfortable working with SQL and Python day-to-day to evaluate funnel performance and segment level unit economics.
• You understand prescreened acquisition strategies, and how marketing and credit policy intersect.
• You’re highly autonomous and organized, comfortable owning execution of an end-to-end channel.
• You’re a clear, confident communicator who can influence across marketing, credit, product, and operations.
• You’re relentlessly results-focused, with a strong bias toward experimentation and measurable outcomes.

Responsibilities

• Own the channel: Define and lead Tilt’s direct mail strategy, including targeting approach, prescreen criteria, offer design, testing roadmap, and long-term scale plan.
• Drive profitable acquisition: Partner with credit to balance approval rates, losses, and customer value - ensuring direct mail delivers resilient, profitable growth.
• Build the test-and-learn engine: Design and execute structured tests across audience segments, offers, creative, formats, and cadence to continuously improve performance.
• Influence product success: Work closely with the product team to align mail offers, messaging, and positioning with card value propositions.
• Manage execution end-to-end: Own campaign planning, vendor coordination, and operational readiness from list pull through in-market performance.
• Be the customer advocate: Ensure mail creative and offers are clear, compliant, and trust-building, setting the right expectations for customers from first touch.
• See the full picture: Use data to connect mail performance to downstream outcomes like activation, spend, retention, and credit performance.

Benefits

• Virtual-first teamwork: The Tilt team is collaborating across 14 countries, 12 time zones, and counting. You’ll get started with a WFH office reimbursement.
• Competitive pay: We're big on potential, and it's reflected in our competitive compensation packages and generous equity.
• Complete support: Find flexible health plans at every premium level, and substantial subsidies that stand up to global standards.
• Visibility is yours: You can count on direct exposure to our leadership team — we’re a team where good ideas travel quickly.
• Paid global onsites: Magic happens IRL: we gather twice yearly to reconnect over shared meals or kayaking adventures. (We’ve visited Vail, San Diego, and Mexico City, to name a few.)
• Impact is recognized: Growth opportunities follow your contributions, not rigid promotion timelines.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed