Direct Mail Marketing Manager

SoFi•San Francisco, CA

About The Position

SoFi is seeking a highly analytical, strategic Direct Mail leader to own audience strategy, targeting, and performance optimization across our Direct Mail channel. This individual will drive the data strategy behind our campaigns — defining who we target, how we measure success, and how we continuously improve performance. They will translate business goals into measurable targeting frameworks, partner cross-functionally to bring strategies to market, and deliver clear, actionable reporting that informs leadership decisions. This role requires a self-starter who can operate independently, influence stakeholders, and drive measurable business impact in a fast-paced, growth-oriented environment.

Requirements

5+ years of experience in marketing, campaign strategy, or related Account Management field
Experience leading targeting strategy and performance analysis for marketing campaigns (Direct Mail preferred)
Strong analytical skills with experience working in Tableau and AI reporting tools
Demonstrated ability to translate data into strategic recommendations
Experience working cross-functionally with Data Science, Marketing, and Product teams
Operates with high ownership and accountability; takes full responsibility for outcomes, not just deliverables
Comfortable making data-driven decisions in ambiguity
Influences cross-functional stakeholders through clear communication and structured thinking
Proactively identifies opportunities for optimization and challenges the status quo
Thrives in a fast-paced, high-growth environment and adapts quickly to change
Balances strategic thinking with strong execution discipline
Demonstrates intellectual curiosity and a continuous improvement mindset
Passionate about financial products and improving member outcomes