Direct Response Copywriter Contractor

EDEN HEALTH INTERNATIONAL INCDenver, CO
1d$65,000 - $85,000Remote

About The Position

Eden is seeking a US-based Direct Response Copywriter with deep expertise in women’s health, wellness, and modern telehealth to support performance-driven growth initiatives. This is a results-oriented engagement focused on conversion, trust, and clarity within a regulated healthcare environment. The Contractor will function as an independent subject matter expert, responsible for producing high-performing copy that helps women make informed healthcare decisions while driving measurable business outcomes.

Requirements

  • 3–7+ years of copywriting experience with a proven direct-response or performance marketing background.
  • Direct experience writing for women’s health, wellness, or female-focused brands (required).
  • Telehealth, healthcare, or regulated-industry experience strongly preferred.
  • Demonstrated strength in both long-form and short-form copy.
  • Comfortable working with Clinical teams and regulated content workflows.
  • Portfolio required with clear performance outcomes (e.g., conversion lift, revenue impact, CTR/CVR, CAC/CPA, retention, or test results tied to the work).

Nice To Haves

  • GLP-1 or metabolic health brands
  • Hormonal health, fertility, or menopause products
  • Supplements, skincare, or wellness DTC brands
  • Subscription or continuity businesses
  • Affiliate-driven or social-first brands

Responsibilities

  • Conversion-Focused Copy Development Write high-performing copy for landing pages and product detail pages (PDPs).
  • Develop clear, empathetic medical intake flows and patient education content.
  • Produce email and SMS lifecycle messaging across acquisition, onboarding, retention, and reactivation.
  • Create paid social, CTV, and affiliate creative optimized for performance.
  • Support product launches and new care offerings with end-to-end messaging.
  • Campaign Ideation & Messaging Strategy Independently develop campaign concepts, hooks, narratives, and testing angles.
  • Bring proactive ideas specifically tailored to women navigating real health decisions.
  • Translate complex medical and clinical information into calm, clear, and empowering language.
  • Performance Optimization & Iteration Use performance data and experimentation to refine messaging and improve results.
  • Deliver multiple test variants and iterations based on learnings.
  • Balance conversion goals with trust, empathy, and responsible healthcare communication.
  • Cross-Functional Collaboration & Compliance Collaborate with Eden’s Clinical and Legal teams to ensure accuracy, compliance, and responsible messaging.
  • Incorporate feedback while maintaining clarity, performance focus, and brand voice.
  • Utilize AI tools for ideation and iteration while protecting originality and human insight.
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