Direct to Consumer Marketing Specialist

About the position

The Direct-to-Consumer (D2C) Marketing Specialist is a key driver of growth at Advantage Home Care, responsible for acquiring new clients and caregivers through direct, community-centered engagement. This field-based role focuses on building trust, increasing brand visibility, and converting relationships into active business. Through grassroots outreach, local networking, and consistent follow-up, the D2C Marketing Specialist ensures our services remain top-of-mind for families and community partners seeking high-quality home care.

Responsibilities

• Serve as a local brand ambassador, actively promoting Advantage Home Care’s services in assigned communities.
• Conduct door-to-door outreach, attend health fairs and local events when approved, and engage with family-selected caregivers (BYOC) and potential clients.
• Educate families on care options, provide marketing materials, and guide them toward enrollment.
• Track all leads and activity in CRM or designated tools; meet KPIs including calls, visits, referrals, and conversion rates.
• Collaborate closely with intake and recruitment teams to ensure seamless hand-offs and client onboarding.
• Address misconceptions, overcome objections, and personalize outreach using regional knowledge.
• Assist in identifying and resolving any issue, dissatisfaction, or problem that a client or caregiver may be experiencing.
• Dedicate 75% of work time to forward-facing, growth-focused activities.
• Other duties as assigned and deemed appropriate by management.

Requirements

• 75% in the Field: Actively engaging with prospects and community partners most of the week.
• Strong Community Presence: Building trust through consistent, weekly visits in assigned regions.
• Lead Conversion: Generating referrals and turning them into active clients and caregivers.
• Organized Follow-Up: Tracking outreach and staying on top of every lead.
• Team Collaboration: Partnering smoothly with intake and recruitment for follow-through.

Nice-to-haves

• Experience in sales, marketing, or community outreach.
• Strong communication and interpersonal skills.
• Self-motivated, goal-driven, and comfortable working independently in the field.
• Organized with experience using CRM tools and managing follow-up preferred.
• Knowledge of local community dynamics and grassroots marketing tactics.

Benefits

• Earned Time Off
• Medical Benefits, Dental, Life Insurance
• Weekly paychecks
• Competitive Pay
• Fun, Lively, and Family work environment
• Performance Bonuses
• Room for advancement