Director, B2B Performance Marketing
About The Position
TEGNA Inc. (NYSE: TGNA) helps people thrive in their local communities by providing the trusted local news and services that matter most. With 64 television stations in 51 U.S. markets, TEGNA reaches more than 100 million people monthly across the web, mobile apps, streaming, and linear television. Together, we are building a sustainable future for local news. TEGNA is seeking a proven marketing leader who can architect and optimize a scalable B2B marketing engine to deliver marketing qualified leads for a national media organization. This role will include overseeing the buildout of our enterprise-level lead generation and CRM infrastructure, ensuring that marketing, sales, and product teams are fully aligned around shared data, automation, and performance. The ideal candidate has deep experience leading marketing operations and demand generation at scale — ideally within media, ad tech, or a data-driven digital business. You know how to design and optimize a lead funnel from top-of-funnel identification through nurturing and MQL handoff, and you thrive at the intersection of marketing, technology, and business outcomes.
Requirements
- 15+ years of progressive experience in B2B marketing, with progressive success in efficient demand generation.
- Proven success standing up or optimizing enterprise-grade CRM and marketing automation systems (Salesforce, HubSpot, Marketo, or equivalent).
- Experience driving a profitable and scaled B2B lead engine through both organic, paid and earned media.
- Strong technical fluency — able to translate between marketing, product, and engineering stakeholders.
- Deep understanding of lead lifecycle management, scoring, attribution, and nurture workflows.
- Exceptional analytical, organizational, and leadership skills, with the ability to drive cross-functional alignment and measurable growth.
Nice To Haves
- Prior experience in media, ad tech, or data-driven marketing environments strongly preferred.
Responsibilities
- Lead Generation Infrastructure: Build and scale a multi-channel lead generation pipeline, integrating digital campaigns, CRM, and analytics tools to drive qualified pipeline growth.
- CRM Implementation: Lead the configuration, and rollout of an enterprise-level CRM, including data integration, workflows, reporting, and governance.
- Funnel Optimization: Design and continuously improve the end-to-end lead funnel — from prospect identification and segmentation to nurture programs and MQL conversion.
- Cross-Functional Partnership: Collaborate closely with engineering, product, sales and data teams to ensure seamless system integrations and accurate attribution tracking.
- Measurement and Reporting: Define and operationalize marketing performance metrics, ensuring visibility into campaign ROI, lead quality, and conversion rates.
- Team Leadership: Manage and mentor a small team across marketing operations, automation, and analytics, fostering a culture of innovation, accountability, and excellence.
Benefits
- TEGNA offers comprehensive benefits designed to safeguard the physical, mental and financial health of our employees and their families. TEGNA offers two medical plan options for full and part-time employees through Blue Cross Blue Shield of Texas, as well as access to dental and eye care coverage; fertility, surrogacy and adoption assistance; disability and life insurance.
- Our 401(k) program offers full, part-time and temporary employees the opportunity to contribute 1% - 80% of their pay on a pre-tax basis to TEGNA’s 401(k). Contributions made up to the first 4% of pay are eligible for a 100% match from the company and are 100% vested from day one.
- Regardless of participation in TEGNA medical plans, ALL employees and their eligible family members receive nine free virtual doctor’s appointments with a physician through Teladoc, and 12 free annual therapy sessions with a licensed clinician through Spring Health.
- TEGNA offers a generous Paid Time Off (PTO) benefit as well as nine paid holidays per year.
- Some jobs are covered by a collective bargaining agreement and thus some or all of the benefits described herein may not apply. For example, some newsroom bargaining unit employees receive health and retirement benefits under plans administered by the union.
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What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
No Education Listed
