Director, Brand Management - Dasani

The Coca-Cola Company • Atlanta, GA

1d • $169,000 - $200,000

About The Position

At The Coca-Cola Company, we refresh the world and make a difference through our iconic and beloved brands, driving a better shared future through innovative sustainability practices. Joining our team means becoming part of a global legacy while making a tangible impact in one of the most dynamic and influential industries in the world. Role Overview: As the Director, Brand Management – Dasani, you will lead the vision, strategy, and execution for the Dasani brand within North America. Your focus will center on driving consumer relevance, fostering growth, and ensuring long-term brand strength. This role requires a thoughtful leader with a passion for innovation, a data-driven mindset, and expertise in creating impactful consumer connections. You will be responsible for the development of the brand’s core offering, or “brand bundle,” which encompasses product innovation, packaging, and value propositions tailored to the North American market. With robust market insights and a deep understanding of local consumers, you’ll design and deliver meaningful marketing strategies that achieve ambitious business outcomes.

Requirements

• 6+ years of progressive brand marketing or consumer packaged goods (CPG) leadership experience.
• Proven track record in managing a full brand lifecycle, including brand strategy, product development, commercial programs, and holistic value propositions.
• Demonstrated success in leveraging data, MarTech, and insights to deliver measurable results.
• Bachelor’s degree is required
• Strategic Agility: Ability to envision the long-term potential while delivering against immediate business goals.
• Brand Positioning & Leadership: Crafting and maintaining a compelling, consumer-first brand narrative.
• Data Fluency: Strong aptitude for analyzing market data and leveraging analytics to drive decisions.
• Innovation Leadership: Fostering a culture of creativity and experimentation to stay ahead of evolving market trends.
• Collaboration & Influence: Building meaningful partnerships and inspiring teams to achieve shared goals.
• Change Leadership: Comfort leading through ambiguity while mobilizing teams for transformative growth.
• Consumer-Centricity: A deep commitment to understanding and meeting the evolving needs of today’s consumers.

Nice To Haves

• MBA or advanced degree is strongly preferred.

Responsibilities

• Brand Strategy & Leadership: Define and drive Dasani’s brand vision, positioning, equity, and purpose to deliver sustainable growth.
• Brand Planning & Resource Optimization: Lead brand strategy planning, performance tracking, and resource allocation to support growth and innovation.
• Innovation Pipeline: Spearhead new product and packaging development initiatives that align with consumer trends and business goals.
• Omnichannel Experience: Develop and execute data-driven omnichannel strategies using MarTech and AI tools, engaging target audiences at every touchpoint.
• Collaboration & Influence: Build strong cross-functional relationships within the Coca-Cola system to ensure cohesive execution across marketing, innovation, and sales teams.
• Performance Metrics: Define, track, and monitor performance metrics to achieve volume, revenue, and market share objectives while identifying opportunities for continuous improvement.

Benefits

• Collaborative Culture: Work alongside passionate and driven colleagues who inspire and challenge you to deliver your best ideas.
• Career Growth: Access unrivaled opportunities to expand your expertise and build your legacy through mentorship, professional development, and global exposure.
• Purpose-Driven Impact: Be a part of industry-leading sustainability initiatives and contribute to our mission of refreshing the world while making a difference.
• Comprehensive Benefits: Enjoy competitive pay, benefits, and recognition programs, including custom offerings that matter most to you.
• Innovative Environment: Leverage cutting-edge tools, technology, and insights to lead industry innovations while driving meaningful consumer experiences.

What This Job Offers

• Job Type: Full-time
• Career Level: Director