Director, Brand Marketing

About the position

FleetPride is the largest after-market distributor of heavy-duty truck and trailer parts in the U.S. with some of the best and brightest people in the business! Partner with the best in the heavy-duty industry and apply today! The ideal candidate is an enthusiastic and dynamic leader who is fanatical about customer needs, brand development and taking market share. Effective at partnering with and inspiring across functional areas, FleetPride's Director of Offline Marketing is responsible for the integrity of our brands, growing new and existing customers, and for leading marketing and advertising activities. This individual will lead the Marketing Team in developing and delivering of a fully integrated marketing strategy that aligns with FleetPride's corporate strategy and supports growth across all channels of the business. Key Metrics for this position are brand awareness, profitable growth in sales and active accounts, and customer conversion.

Responsibilities

• Responsible for all aspects of Brand marketing to include the FleetPride brand, and strategies to drive sales and develop leads through FleetPride's brick and mortar retail and wholesale operations.
• Drive customer conversion via national campaigns, promotional advertising, product marketing and internal collateral via all media: print, in-store, and events.
• Develop and implement an offline marketing strategy and the supporting tools that will drive significant growth in product sales, number of active accounts, and brand awareness.
• Manage the FleetPride Brand and responsible for creative designs and assets.
• Develop and implement brand strategies aligned with overall business objectives.
• Lead creative development and oversee the creation of compelling brand assets, campaigns, and messaging.
• Manage and grow the brand's presence across all marketing channels.
• Collaborate with cross-functional teams including product, sales, and communications to ensure brand consistency.
• Measure and analyze the effectiveness of branding initiatives, making data-driven adjustments.
• Cultivate strong relationships with external agencies, partners, and media outlets.
• Develop and leverage a deep understanding of our customers, market, and competition to ensure campaigns, content, collateral and vehicles effectively enable our sellers and customers.
• Conduct market research to understand consumer trends, competitive landscape, and emerging opportunities.
• Regularly measure customer satisfaction via surveys, interviews, etc.
• Collaborate with Category Management Team and Preferred Suppliers to develop mutually beneficial marketing plans leveraging vehicles, capabilities and budgets from both parties.
• Work with Category Management to develop and administer a vendor co-op program that delivers benefit for both FleetPride and our supplier partners.
• Clearly define the roles of Marketing and Advertising to support the Sales organization through customer journeys.
• Create compelling marketing materials to support Sales in customer pitches or other meetings.
• Participate in customer meetings as needed.
• Create, produce, and deliver high quality print marketing campaigns and material.
• Manage content and flow of all outbound commercial communications, including trade shows, social networking content, product promotions and advertising.
• Partner with the sales team for content and messaging.
• Ensure all content, collateral and vehicles meet brand standards and guidelines across our 5 brands.
• Create and manage customer loyalty programs including eCash Rewards.
• Manage all commercial events and trade shows, partnering with Sales and Category Management.
• Develop and execute omni-channel marketing programs supporting parts and service business units working cross functionally for business alignment.
• Lead the shift of the Marketing organization from a national focus to a more localized and personalized focus with clear OKRs (Outcomes and Key Results).
• Manage Budget/P&L for all offline Marketing, including negotiating and maintaining relationships with third party agencies and suppliers.
• Track performance of marketing initiatives to deliver exceptional ROI on marketing spend.
• Lead Customer segmentation strategy and manage related customer information.
• Grow and manage relevant customer information in collaboration with Master Data Management team.
• Build, Develop, Inspire, and Retain a Marketing team to innovate in the Heavy-Duty Aftermarket.
• Promote a culture of collaboration and customer focus, leading, coaching and developing direct reports and associates across the organization.
• Attract, recruit and retain team members in a fast-paced and production-heavy environment.
• Manage workloads across internal and third-party resources to exceed expectations while delivering on commitments.

Requirements

• Bachelor's Degree in Marketing or Equivalent Experience. MBA preferred.
• 10 years relevant Marketing experience with progressive levels of responsibility; experience in both B2B and Customer marketing preferred.
• Industrial distribution experience preferred.
• Minimum 5 years of successful and progressive people management experience.
• Demonstrated ability to manage multiple projects and tasks in a fast-paced production-heavy environment.
• A strong understanding of customer and market and competitive dynamics including experience developing, conducting and interpreting market research studies.
• Successful track-record managing third party providers and/or agencies.
• Proven leadership, strategic thinking, analytical and organizational skills.
• Accomplished communicator with the ability to clearly present recommendations and summarize complex issues.
• Ability to manage multiple projects at once while effectively communicating in speech and writing.
• A customer focused attitude and proven ability to translate customer insights into action.
• Ability to collaborate with cross-functional teams, analyze problems and create a solution.

Benefits

• All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.