Director - Brand Marketing

The Wendy's Company•Dublin, OH

19h•$154,000 - $277,000•Onsite

About The Position

When our square shaped burgers made their first sizzle on the scene more than 50 years ago, people knew our approach wasn’t like any other. Same goes for the way we support our employees. Our culture of openness, flexibility, and inclusiveness allows everybody to flourish in their own way. If you’re looking for a career where you can be part of the action as we continue to grow our iconic brand – We got you! The Director of Brand Marketing is a highly motivated and engaging leader who is a catalyst for brand growth by developing impactful business strategies and communications that engage consumers in a way that drives the business. They set vision, develop strategies, and lead larch cross-functional and agency teams for their areas of accountability. They lead the creation of marketing, product and communications initiatives that deliver on our brand & business goals. Come thrive in a fun, fast paced and collaborative environment where people, personal development and inclusivity are highly valued.

Nice To Haves

Master's in marketing or MBA
7-10 Years of experience in National Marketing for Retail or QSR brand
Business Case writing and/or P&L management
Demonstrated experience leading cross-functional teams
Demonstrated product management experience, including innovation
Experience managing and working with ad agencies

Responsibilities

Develop Annual U.S. Business & Brand Plans that create the vision for respective categories and deliver on our growth mindset and goals.
Facilitates engagement across marketing teams and cross-functionally to develop a business case, priority alignment, scorecards & KPIs.
Leads the development of respective programming on the U.S. National Marketing Calendar, setting the priority level and overall marketing strategy and goals.
Creates the business cases that influences & inspires Senior Leadership to support national & test programs on our U.S Marketing Calendar and provides inputs into our annual AOP planning process and ongoing outlook/forecast updates based on learnings, program expectations, and calendar priorities.
Leads respective projects/ initiatives in the marketing plan across a broad cross-functional team from ideation to implementation – with a key focus on collaboration, creativity, and critical thinking.
Leads menu strategy and product development for Wendy’s, working closely with cross-functional teams such as R&D, Operations, Supply Chain and Finance to bring the strategy and initiatives to life.
Partners with the Advertising, Media & Agency teams to create streamlined marketing campaigns that deliver on strategic U.S business objectives through driving creative direction, consumer insights and evaluation.
Leads a high-performing U.S. Brand team, through role clarity to teams and by level, expectation setting and accountability check-ins, as well as growth and development mindset and actions.
Prepares content and engages with franchisee audiences (WNAP, DMAP, etc.) as needed to present information, gather input, and/or inspire excitement around new programming.