Director, Brand Strategy

Inizio Evoke•New York, NY

6d•$160,000 - $175,000•Remote

About The Position

Strategy is a driving force at Inizio Evoke. You'll have the opportunity to shape brands, partner with world-class creative talent, and influence how healthcare communications evolve. The Director, Brand Strategy is the day-to-day HCP strategic lead, responsible for partnering with clients and internal teams to create the brand vision, drive high quality thinking and work, and elevate the strategic product of the agency. This role blends brand stewardship, client partnership, and thought leadership to ensure our work is consistently grounded in insight and commercially powerful to deliver impactful outcomes. This is a remote opportunity, reporting to the Senior Vice President, Strategy.

Requirements

7+ years of relevant brand strategy experience, with significant experience in pharmaceutical or life sciences marketing within an agency environment
Demonstrated expertise in foundational brand strategy development to ensure the brand's purpose resonates consistently across communications and touchpoints
Exceptional presentation and storytelling skills that engage and influence decision-makers
A collaborative style with the ability to influence across disciplines and levels
Bachelor's degree in life sciences, marketing, communications, or related field

Responsibilities

Strategic Leadership & Brand Stewardship
Guide brand strategy across the brand's lifecycle, ensuring alignment to business goals, market dynamics, and evolving customer needs
Frame complex business challenges and identify where brand and communications can create measurable impact
Identify and shape organic growth opportunities within accounts
Client Partnership & Business Impact
Act as a trusted advisor to client stakeholders, confidently presenting strategic recommendations and influencing decision-making
Develop and lead high-impact strategy presentations and workshops
Collaborate to drive long-term brand vision while balancing immediate business demands
Agency Leadership & Collaboration
Champion creative excellence by translating strategic insights into inspiring briefs and actionable direction
Partner closely with internal team leadership to ensure seamless integration of strategy into breakthrough creative and execution
Elevate our strategic product by identifying opportunities to evolve storytelling, speed to insight, and thought leadership