Director, Brand

Nclusion • Palo Alto, CA

1d

About The Position

Nclusion is on a mission to provide traditional financial services to 1.4 billion people worldwide without access today. Without a secure way to save, invest, or transfer money, individuals are not empowered to accumulate short or long-term wealth. We're changing that by bridging the gap between traditional banking and the communities that need it most.

Nclusion is building a portfolio of consumer-facing financial products, digital wallets, cards, remittances, and loyalty programs across the U.S. and international markets. These products must earn customer trust while operating within complex legal, compliance, and technical constraints.

We’re looking for a Director of Brand to own our brand identity, strategy, and marketing from the US, for our international expansion. This role will define Nclusion’s brand foundations while also owning go-to-market execution and early growth, partnering closely with Product, Legal, Compliance, Design, and Engineering to help us move fast without creating long-term brand or regulatory risk.

Requirements

• 8+ years of experience across brand, product marketing, or general marketing roles
• Experience working on complex or regulated consumer products (fintech, payments, or similar preferred)
• Strong understanding of brand positioning and architecture, applied pragmatically rather than theoretically
• A track record of executing launches and GTM programs in early-stage or fast-moving environments
• Comfort operating in ambiguity and making sound tradeoffs under time pressure

Nice To Haves

• Experience managing agencies or external partners is a plus

Responsibilities

• Define and evolve Nclusion’s brand positioning and architecture across products, partners, and geographies
• Translate brand strategy into clear customer narratives around trust, ownership, and affiliation
• Own go-to-market strategy and execution for new product launches, from MVP through scale
• Drive early adoption through pragmatic marketing programs, including community, social, and partner-led channels
• Partner cross-functionally to ensure brand and marketing decisions align with regulatory, issuer, and technical realities
• Establish frameworks that enable fast, reversible brand decisions without accruing long-term brand debt
• Manage and guide agency and external partners as needed

Benefits

• 401K with a match!
• Medical Insurance
• Dental Insurance
• Vision Insurance
• Competitive compensation & equity – We believe in sharing success.
• Flexible PTO – We focus on impact, not tracking vacation days. We encourage a minimum of 14 days.
• In-office lunch, team events & culture

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed