Director, Business Development and Marketing

Lifepoint Health • Paris, KY

4d

About The Position

People are our passion and purpose. Come work where you are appreciated for who
you are not just what you can do. Bourbon Community Hospital, a 58-bed acute
care facility, is proud to offer our community the latest in technology in a
quiet hometown atmosphere. Our patients are our friends, our neighbors, and our
family. We provide the highest quality of care to our patients in over 20
specialty areas.

Bourbon County is home to beautiful horse farms, expansive golf courses, one of
Kentucky’s oldest drive-in theaters, winding waterways, beautiful
historic architecture and historic attractions. Here spend the day
enjoying Horses-History-and Hospitality. There is even a 20’ tall Eiffel
Tower!

We believe that investing in our employees is the first step to providing
excellent patient care. In addition to your base compensation, this position
also offers:

Comprehensive Benefits: Multiple levels of medical, dental and vision
coverage for full-time and part-time employees.
Financial Protection & PTO: Life, accident, critical illness, hospital
indemnity insurance, short- and long-term disability, paid family leave and
paid time off.
Financial & Career Growth: Higher education and certification tuition
assistance, loan assistance and 401(k) retirement package and company match.
Employee Well-being: Mental, physical, and financial wellness programs (free
gym memberships, virtual care appointments, mental health services and
discount programs).
Professional Development: Ongoing learning and career advancement
opportunities.
Opening a Brand-New Hospital: Join a team of accomplished leaders to open a
brand-new hospital, built from the ground up with cutting edge technology and
equipment.

This position designs and maintains a system for strong relationships with
Managed Care Providers, Medicare, Case Managers, other payers, and appropriate
hospital personnel to accomplish the development and maintenance of a strong and
successful patient referral network, and beneficial reimbursement arrangements.
The Director of Business Development is responsible for the overall management
of the Marketing and Admission Team.

Reports to: Market Director, Operations

Requirements

• Education: Bachelor’s Degree
• Requires critical thinking skills, decisive judgment and the ability to work with minimal supervision. Must be able to work in a stressful environment and take appropriate action.
• Handle with Care to be received within 30 days of orientation and kept annually.

Nice To Haves

• Behavioral Health Background preferred

Responsibilities

• Implements a comprehensive business plan to ensure Census and Mix Forecasts are met and/or exceeded. The business plan will include and identify internal and external targets (by specific referral groups and percentages); insurance rate targets (averages) and action plans to evaluate the effectiveness of the Clinical Liaison Team. The business plan will be accessed and updated no less than quarterly to ensure that all business indicators are met.
• Ensures comprehensive external information is gathered on a continual basis with regard to markets, customers and competitors.
• Will be the managing director over the clinical liaison and admissions teams.
• Must have a strong understanding and ability to work in all business development roles, as needed.
• Develops and manages the marketing department's operating budget.
• Ability to drive census

Benefits

• Multiple levels of medical, dental and vision coverage for full-time and part-time employees.
• Life, accident, critical illness, hospital indemnity insurance, short- and long-term disability, paid family leave and paid time off.
• Higher education and certification tuition assistance, loan assistance and 401(k) retirement package and company match.
• Mental, physical, and financial wellness programs (free gym memberships, virtual care appointments, mental health services and discount programs).
• Ongoing learning and career advancement opportunities.

What This Job Offers

• Job Type: Full-time
• Career Level: Director